Another way to place landing pages on your site is through search results. When a person searches for something on the site, he gets to the landing page, in which a special SEO text, an H1 heading, as well as a meta description and meta heading are preset.
This approach helps to accurately transfer the semantic core to your online store. Along with the landing pages of search, our platform also contains other mandatory SEO pages: category page, product page, manufacturer page, arbitrary articles, as well as landing pages of filter results.
You can fill in the search results in the admin panel in the section SEO - Search Results.
It is also possible on the main page of the site to automatically display links to all search results landing pages that are on the site.
For highly customized ads, Facebook and Instagram use the "Facebook Pixel".
Facebook pixel is an external script that needs to be connected to your store, after which partial information about your visitors will be transferred to Facebook. It is literally a pixel, it is transparent and has dimensions 1x1.
First of all, this tracking code is needed in order to "save" visitors to your online store in a separate list, which will then be re-shown your ads on facebook and instagram. It is a must-have tool for any marketer and a must-have for marketers.
Our module not only connects the pixel, but also delays conversions (events) on your site, which allows you to see a more complete picture of the effectiveness of the advertising campaign. It should be noted that the phrase "pixel" was not invented by Facebook, this mechanism is used by many different services, for example Twitter, Pinterest, Vkontakte, email newsletters, etc.