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SEO Templates is a must-have module for any SEO, and for any store owner who plans not only to look at his site, but also to get traffic and profit from it. The SEO Templates module allows you to set individual templates for the meta title and meta description fields for the main types of online store pages. This is necessary so that the optimizer or store owner can fine-tune the display of meta fields for each group of pages, for example, one template of meta tags is displayed for some categories, and for another group of pages it is displayed in a different format. SEO Templates can be applied to such pages: - Home page - Products - Categories - Manufacturers (brands) - Search results page Example SEO Template: Buy {{CATEGORY_NAME}} {{PRODUCT_NAME}} from {{STORE_NAME}}. Price: only {{PRODUCT_PRICE}} UAH Where, {{CATEGORY_NAME}} - the name of the category of this product {{PRODUCT_NAME}} - the name of the current product {{STORE_NAME}} - the name of your online store {{PRODUCT_PRICE}} - product price If you don’t buy this module, it doesn’t mean that you will have empty meta title and meta description fields. By default, the store already has a standard template for each of the specified groups, and this template is hardcoded into the site code. If you want to register meta-fields for a specific product (or category, manufacturer), this option is available in the basic version of the site, this can be done right on the product editing page. But if you have a lot of such products, then it's easier to fill in (or change) their meta-fields using SEO templates. We also recommend that you look at the "Search Pages" module, which is useful for SEO.

For highly customized ads, Facebook and Instagram use the "Facebook Pixel". Facebook pixel is an external script that needs to be connected to your store, after which partial information about your visitors will be transferred to Facebook. It is literally a pixel, it is transparent and has dimensions 1x1. First of all, this tracking code is needed in order to "save" visitors to your online store in a separate list, which will then be re-shown your ads on facebook and instagram. It is a must-have tool for any marketer and a must-have for marketers. Our module not only connects the pixel, but also delays conversions (events) on your site, which allows you to see a more complete picture of the effectiveness of the advertising campaign. It should be noted that the phrase "pixel" was not invented by Facebook, this mechanism is used by many different services, for example Twitter, Pinterest, Vkontakte, email newsletters, etc.

Meta tags title and description are important elements when promoting any web resource. Basically, this is a title and a short description of the page, which are embedded in the code. When you write a query, for example, in a Google search engine, the system evaluates the title and description of the pages and shows you the ones that best match the query. As a user, you will see the title as a link to the page, and the description as a short description below it. Thus, meta tags are important for both search bots and users. The Meta Tag Templates module is designed so that you can add or edit these tags yourself. To do this, you do not need knowledge or access directly to the site code - it is convenient to make all changes through the admin panel. Thanks to this, you or an online store manager will be able to: place a suitable title and description for each page; add meta tags for all languages; set priority, sorting order depending on the nesting of subcategories; if necessary, it is easy to adjust the title and description if, for example, the SEO strategy changes. All this can be done in the SEO → SEO Templates tab.