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The problem of no website display in Google can arise with anyone, but there is no need to worry. It can be solved! We'll look in detail at why this happens, how to fix the problem and add the site to Google, and break down important terms for easy reference on the subject.
First, you need to make sure that your site or page is not in Google. Often there may not be a problem, and you don't see your site because it ranks low in the search among other sites, or you entered the wrong search parameters. You can also use a different device, such as a cell phone when your site is optimized for a computer only.
To make sure there is no site, check the following aspects:
If you get relevant results, then your site is in a Google search and the site has been indexed successfully. If the result is negative, then perhaps the problem is the absence of the site in the Google index. Read more about site indexing next.
There may also be a number of other reasons why the site does not appear in Google search.
Also, note that these links should not only be on the home page but on every page.
Manual Penalty. This occurs when a Google employee analyzes your site and concludes that it does not fit the guidelines for webmasters. Then your site may drop in search or be removed altogether.
An algorithmic penalty is a filter, Google's algorithm, that suppresses your page because of existing quality problems.
Each of these problems can be solved.
Site indexing is the entry of sites in the search engine database, which is carried out by bypassing the work of search engine sites. All information about the site and its pages are indexed and then becomes available to users.
We've solved some common problems of the lack of a site in search and indexing, let's take a closer look at the problems associated with the indexing of the site.
In addition to using syntax, you can do a Google indexing check via Google Search Console. This will help to quickly find an error and speed up indexing. You can also separately see the status of each page.
We've dealt with a lot of problems that can cause a site not to show up in search. It's time to learn how to solve each problem, add the site to Google, and how to make sure the site is indexed successfully.
Fixing slow loading site: you need faster hosting or use a CDN (content delivery network). The loading speed problem may lie in the originally wrong CMS for the online store.
Fix infinite redirects: if you are using WordPress, then .htassess file will help you, just need to type in search Redirect301 and you will see all the files with redirects. Fix any errors. Change the 302 redirect to 301.
Fix ban page scanning via Robots.txt file: check if there is no "/" slash in the Disallow line. The presence of this symbol blocks all pages in the root folder. Remove it for successful indexing of the site.
If you don't really understand how .hatassss and Robots.txt files work, then it's best not to try to fix the problems yourself. Hire specialists who will fix all errors without the risk of bad consequences for your site.
Fix the problem with no follow and no index tags, to do this, replace them with follow and index.
To avoid penalties from Google, adhere to the absence of the following points: unwanted software on the site, masking, hidden links, hidden text, hidden redirects, irrelevant keywords, excessive number of keywords, duplicate content. To make the site open from every device, adapt the site for mobile platforms. A floating web (site layout that can adapt to the format of different devices) and media expressions (adaptation to device parameters and characteristics) may be enough.
Work on the ranking and authority of the site and individual pages. To do this, add more backlinks and internal links.
Google Search Console can help you with this. It has the following functions:
Now let's look at how to add a site in Google, step by step:
By placing the HTML file on the server: you upload the confirmation file, upload this file to your site, click the link in your browser, and click the confirmation button. You can't delete the file even after the process is finished.
Through the meta tags: you need to add a short meta tag to the code of the website template. To do this, contact the technical support of your site or if you have the necessary knowledge, do it yourself.
5. Set up the main domain. To Google has not decided which main domain, and this has not led to a lack of indexing your site, you must select it yourself. To do this, click on the icon site settings and select the option that opens the site with a "www" or without.
6. Link Google Search Console and Google Analytics. This is also done in the settings under the "Google Analytics Resource" tab.
7. Add a link to your Sitemap. This is a map of your site that helps the works properly index your site.
8. Be sure to work on the SEO optimization of the site. If you do not have enough professional skills in this area, our specialists can help. We provide different SEO packages:
It is possible to apply for indexing the site using the "Invite Indexing" button. And to add many links at once, do it through Sitemap, upload and submit files.
If you refuse to index, you need to reindex the pages. This is done in the same way as applying for indexing. Just make sure that you find and fix the problem that was preventing your site from being added to the Google index. Then you will need to re-check the indexing of the site in Google.
If you need to do technical work on the site, so as not to disrupt the optimization of pages, close them from indexing. This can be done in several ways, which we discussed above, as indexing problems: through a file Robots.txt and tags no follow and no index. But don't forget to fix everything after the technical work and return the site to the Google index.
If the site is new, it's indexing by Google robots may take about a week. But this does not guarantee that the site will immediately appear in high search positions because you need to do high-quality SEO optimization after the creation of the site. Re-indexing pages may take a little less time and the search position will be higher if you have already worked on optimizing the site.
Problems with the display of the site in Google and indexing can be solved. And you will see that if you carefully read and follow each suggested point. And in the case of difficulties, you can always turn to the experts and get excellent results without too much effort.
Your regular helpers in managing your Google site are Google Search Console and Google Analytics. Work carefully with them to extract unnecessary errors.