Why does an online store receive traffic from unknown IP addresses that actively browse various pages?

Such activity can indeed cause concern among online store owners, but in most cases, it is a common occurrence related to the activity of search bots. Search bots are specialized programs used by search engines, such as Google, to index the content of web pages.

Why is this not a threat? The activity of search bots is a normal part of the Internet's operation. They are not trying to steal information or harm your site. On the contrary, they help improve the visibility of your store in search engines, which can increase the amount of organic traffic.

Last updated on: 10/04/2024
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