The "Who is Online" module works like a web visor and allows you to track which users are currently on the site. Thanks to the module, you can track:
User's IP address;
Exit page URL.
This data will help to conduct simple analytics about how much time the user spent on the site, the most active time of attendance. You can also analyze from which pages the customer left the site without making a purchase. After analytics, you can adjust sections and pages that are unattractive.
For an advertising specialist, the Who's Online module will help evaluate the effectiveness of a running advertising campaign by the amount of traffic and online users.