The perspectives for the development of online stores are enormous. More and more people understand that and try to develop their business through e-commerce. There is a lot of competition, and therefore it will be incredibly difficult to advance to the leading TOP. The algorithms of search engines are constantly being rewritten and what was relevant 10 years ago is no longer working. Let's see what needs to be considered in 2019 when opening an online store.
Internet marketing, SEO, SMM are constantly evolving and changing. The user's behavioral factors are most important today, although in past on promotion was influenced the number of keywords. It occurred wherever possible, were used in the direct word form and were also highlighted in bold. This is long gone. A lot of things have changed and it is now important to realize that either you are ready for a change or your online store is doomed to failure.
If the budget for opening an online store is small or medium, then you should not spend it only on advertising and promotion, especially on high-frequency queries. It is just useless. Try to rationally allocate funds so that there is enough for both a pleasant design and high-quality filling. Part of the highlight for advertising and part of the promotion of low-frequency or mid-frequency queries. Remember that it is better to be a professional in your small niche than to “get lost among the whales.”
Our web studio SoloMono focuses precisely on those who have a small budget, want to try business in e-commerce. Today you can order an online store cheaply: for only $ 100, allocate a part for promotion and advertising. Our personal trend in 2019 was the possibility of renting an online store, so that a person could test all possibilities with a limited budget.
HYIP: single-page with seasonal or popular goods.
This is not to say that this method is a trend in 2019, it’s already 5 years old if not more, but in some cases it still works. The most advanced resellers keep track of new products in China and as soon as a product becomes popular, they invest in the purchase of goods, the creation of a landing page and order contextual advertising.
This method can both work and not give a result at all. Why not give? Because people are already clearly demarcating where in search results are ad units, and where are sites that have advanced independently. And secondly, the search engines do not perceive one-page sites, because they consider it as “one-day”.
It so happens that our old customers who did an online store 5-10 years ago complain that in the past few years the site has completely dropped in sales and in traffic. The first thoughts that visit the client that matter in the site. We understand why these very thoughts arise: entrepreneurs and businessmen do not have time to follow the trends in SEO promotion, Internet marketing and other areas. They are professionally engaged in what they do best - business offline. But as we said in the first paragraph, if you are not ready for innovations and changes, then you are far behind.
What we recommend to do to our customers today:
1. Switch to a faster, modern SoloMono platform with a download speed of 2.3 seconds
2. Do SEO site optimization according to trends 2019
3. Think about redesign
4. Increase the usability of the online store
The prospects for the development of online stores are as follows: if you do not pay attention today to increasing usability, do not engage in SMM promotion, the percentage of high sales and attendance is greatly reduced. Today, Google is on the buyers side and is doing everything to ensure that resources are only high-quality, useful, honed by user requests. If you are friends with the search engine and comply with its requirements, it will definitely reward you with higher positions and promotion in the TOP.
You can order an online store in Kiev, in other cities of Ukraine via trough feedback form, by phone or in the office. Follow to the section Contacts.