Imagine that you have already clearly formed a desire to start your own business, get rid of daily commuting and realize your potential of entrepreneur. So, you want order an online store and test yourself in e-commerce. Where to start? Let's take a look at all the steps to create an online store.
How to find a niche for an online store, if you do not have any groundwork? Our advice: try to choose a narrow niche with low competition. At the initial stage, it will be necessary to promote an online store for low-frequency queries.
To track the most popular products, take a look at sites such as Ebay, Aliexpress, Etsy, Amazon. Follow to the Instagram. Use the service Google Trends.
So, we gave you a few ideas on how to find a niche for an online store, and now let's look at how to calculate the budget. What needs to be considered when drawing up the budget:
• Actually, the development of an online store;
• Filling the store with unique content;
• The work of SEO-specialists to optimize the site for search engines;
• Internet marketers work to promote a brand.
We did not include in the budget legal clearance and purchase of goods, since the first is more related to branding, and the second can be excluded if you are working on the dropshipping system. We considered how to calculate the budget, and now let's proceed directly to the creation of an online store.
This stage of creating an online store involves launching your startup, and from all possible sides:
• Create a business page, group, community in social networks;
• Register channels on video hosting and instant messengers;
• Register your company in the most popular catalogs, on trading floors.
Further, most likely, you will need a person to outsource, who will manage the groups, communicate with the audience, place ads on boards, manage communities and channels in instant messengers. Yes, the development of an online store will require the help of several specialists if you really want to be serious about sales.
The stages of creating an online store include SEO optimization. The first step is to conduct an audit of the site and eliminate errors. In the second, experts select the semantic core.
After forming semantic core, it is necessary to create unique meta tags, check the site for duplicate pages and content duplicates, set up redirects, add a site map, check the site for usability and adaptability for mobile devices, make micromarking, etc.
After SEO optimization, internet marketers are connected to help set up contextual advertising and launch targeting in social networks.
To get high sales and traffic to the site, you have to CONSTANTLY work on your store: write expert articles, participate in affiliate programs, lead SMM promotion, buy links (gradually and slightly), in a word, increase the link weight of your resource. Observing all these points, you can be sure that your business will definitely “shoot” and will generate income.
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