Cross-selling is one of the sales methods that can be used to motivate the buyer to purchase additional products for the main product. Allows you to increase the amount of the average check.
Examples of cross-selling in an online store are blocks like “also bought with this product” or “buy together”. Blocks are usually located under each product.
A good example of cross-selling in offline stores is related offerings from consultants. For example, you buy a phone, and the seller offers to additionally purchase it: a cover, protective glass, a memory card. Cross-selling is also common in restaurants and cafes. For example, McDonald’s fast food chain will always offer you a new dessert for tea or coffee. And even in grocery stores at the checkout, you will be additionally offered to top up your mobile account, which is also a cross-sell.
To further increase the likelihood of your purchase, offer a discount on a bundle of related items. For example, you can offer a matching bag or belt at a discount to a casual trench coat.
Cross-selling allows you to increase the average check amount by 35%. Why not take this opportunity.
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