Do not know which type of advertising to choose for your product, service or resource in general? First, let's consider what types of advertising on the Internet exist:
Let’s consider the advantages and disadvantages of each type of advertising, in order to understand what is right for your business.
Advertising in special blocks of search engines. Typically, this is 2-3 places at the beginning of the search and 3-4 at the end. Contextual advertising can be ordered for a site with goods/services with the selection of key queries or for a thematic resource.
Advantages of contextual advertising:
Contextual advertising is shown only to your target audience, which increases conversion. Also, thanks to detailed analytics, you can identify the demand for certain goods and calculate the profit from using this type of advertising.
Disadvantages of contextual advertising:
Recently, there has been a significant decline in trust in contextual advertising. Users already clearly distinguish between sites from advertising platforms and bypass them. Of course not all, but only a part of the audience that trusts seo-optimization of the resource.
This type of advertising has existed for more than 20 years and is known to almost every user. To date, you can surprise with banner ads only if you create an amazing picture or an attractive title.
Advantages of banner advertising:
Perhaps, on this the advantages of banner advertising end. Users are so bored with banner slogans that they simply install plugins to hide them on websites.
Disadvantages of banner advertising:
Business in social networks is now gaining momentum and it's a sin not to use it. Almost all social networks now offer advertising services targeted at a certain range of users. Advertising in Facebook is characterized a special flexibility, adaptability and constantly updated algorithms.
Advertising in social networks can be divided into 2 types:
2. Targeted advertising
Advantages of advertising in social networks:
Disadvantages of advertising in social networks:
Viral advertising is not the main one, it is a kind of additional advertising to attract traffic. Viral advertising is distributed by the users themselves. In general, "scandalous" materials or videos are used for viral advertising.
This method is often used in the framework of CRM systems. Mailing of advertising offer can be configured for:
As practice shows, the second type of mailing is more useful, since users already had experience with you.
Advantages of the mailing:
Disadvantages of the mailing list:
Well, perhaps, it is all kinds of advertising on the network. To determine the most effective advertising channels, try everything to analyze and identify the source that will bring the most traffic.