Top 20+ tools for an online store owner

E-commerce tools are essential for online store owners looking to achieve long-term success. The right set of extensions will strengthen your website, facilitate the sales process, and improve the customer experience. 

And before implementing any business solutions, we recommend that you identify your needs and read the tips in this article. 

We share a selection of useful tools for:

— convenient customer service;
— marketing and advertising;
— financial and sales analytics;
— working with marketplaces.

What are e-commerce tools and why should you use them?

In simple terms, e-commerce tools allow you to expand the functionality of your online store. These are add-ons in the form of software, plugins, integrations, or applications. All of this optimizes the customer journey from reading product ads to writing reviews about the purchased product.

Here are 5 benefits of using tools:

— make processes easier and faster through automation;
— reduce workload by taking over certain routine tasks;
— organize information for easy use.

Overview of tools for an online store

Tools for convenient customer service

• TWILIO, TurboSMS, SMSFly, SMSClub (SMS services)
  SMS campaigns are used to register customers, confirm orders, inform them of relevant information, and restore accounts when running an online store.
   
• Monobank
  A Ukrainian bank with more than 7 million users and a user-friendly and functional app. It is important to integrate the tool into your online store, as this payment method will be often chosen by your customers.
   
• Liqpay
  This is a common Ukrainian payment system from Privat Bank with convenient payment methods. The service credits payments quickly, has a simplified activation and high-quality reporting.
   
• PayPal
  A widely used payment service known for its security and convenience. PayPal inspires confidence in online transactions. Therefore, the tool remains the best solution for e-commerce businesses to conduct transactions in foreign currency.
   
• Fondy
  Another international payment service for online store owners that will provide comfort when processing payments. The tool is universal, adaptive, and provides access to all modern payment methods.
   
• Nova Post API
  The tool is designed to simplify the creation of invoices by automatically filling in the shipment data specified in the online order.
   
• Ukrposhta API 
  This integration will make it easier for you to fill in data, generate invoices for parcels and calculate the cost.

Nova Post and Ukrposhta provide opportunities for international transportation. But if you work for foreign markets, you should add local delivery services. For example, Inpost for customers in Poland, or USPS for the United States.

Marketing and advertising tools

Being able to effectively promote what you sell is crucial to attracting customers. Specialized marketing tools can be invaluable in achieving these goals.

• Google Analytics
  This is a must-have tool for any e-commerce business. Thanks to metrics, campaign tracking, and conversion analysis, it allows you to understand customer behavior, identify trends, and optimize your marketing efforts.
   
• Google Tag Manager 
  GTM is a tool that allows you to add analytics services to your website without the need to add code to your website. With the help of the created event tags, you can track the actions of store visitors and sales.
   
• Google Shopping
  An online shopping platform that allows customers to search and compare products from different online stores on Google. The tool gives you increased visibility of your products, better traffic to your website, and more sales.
   
• Google ads
  A service for online advertising of goods in Google search results, tracking campaign performance and statistics.
   
• Facebook ads and Meta Pixel
  With Meta Pixel, advertising specialists can create audiences similar to customers and website visitors, divide users into different stages of the sales funnel, and run retargeting campaigns to increase the return on investment. Facebook ads allows you to set up ads on Facebook and Instagram.
   
• SendPulse, Mailchimp, Getresponse (email marketing)
  Marketing platforms with which you can create and manage email campaigns. These tools will cover the need to inform customers through email, as well as increase loyalty to your brand and help you sell more.

Financial and sales analytics. 

Tracking sales statistics will help you better understand and attract customers, as well as identify any gaps in your sales funnels. It is also extremely important for an online store owner to keep track of the budget and solve financial issues.

• Google Analytics
  We have already talked about this tool for marketing purposes. But the platform is capable of much more. In addition to tracking advertising campaigns, you can get data on sales performance, transaction details, purchase time, revenue, average order value, and more.

The Solomono e-commerce platform offers a number of effective analytical tools. These modules are integrated into a built or rented online store. 

The following functions are included in the rented and purchased stores of all plans: 

• Sales reports
• Revenue graph
• Taxes
• Reports on ordered goods
• Reports on product search results

Only Solomono PRO package includes: 

• Solomono API interface
• Statistics of ordered products by category
• Reports on products with zero quantity

Here are some of the important reports you can get: 

• Customers report: get analytical data about new and most active customers for a certain period.
• Products report: get rid of unprofitable products, see product views and orders, and plan deliveries.
• Sales report: information about the number of sales, available balance, turnover, and your profit will be organized here.
• Search Queries report: this is an opportunity to analyze the effectiveness of organic search results for your product.
• Who's Online report: shows the data of users who are browsing your store pages in real time.

Check out all the tools available on Solomono and choose the ones that will strengthen your business. In addition to these modules, you can integrate the tools you need thanks to the open API and website code.

Tools for working with marketplaces

• Rozetka XML
  The tool allows you not to create XML files for a large number of products manually. You can synchronize your online store with an additional sales channel easily and conveniently. 
   
• Prom XML
  Quickly adding your products to another marketplace will increase the reach of your target audience and thus sales. Moreover, this platform has a convenient feature for customers — price comparison. 
   
• Hotline XML
  This website is visited by numerous people to find the best store for their purchase and the best price. So this is another opportunity to increase the number of potential customers. 

In addition to the above, hundreds of other platforms, services, and marketplaces accept our XML format, which expands business opportunities.

To summarize

For efficient store operation and process management, the owner needs a functional and centralized system that contains effective tools. Solomono is a platform that allows you to create an online store with integrated tools for analytics, marketing, customer service, and increasing sales at the same time. Achieve your business goals with comprehensive solutions from Solomono.