The web design trends for webstores in 2017

After choosing a suitable color scheme for your webstore, you can start choosing a design. If you are new to the world of e-commerce, SoloMono recommends using a ready-made design and template. In any case, it is worthwhile to know what are the current trends in web design for online stores, especially if you are developing a website design from scratch.

Flat design 2.0

This trend appeared in web design about 3-4 years ago. Basic principles of Flat design are:

• All drawings supposed to be made in 2D, without any shadows, structures, etc .;
• A combination of bright and bold colors;
• Minimalistic image of objects;

But the world does not stand still and this trend evolved into something very unusual and interesting. Basic principles of flat design still work, but the shadows and glare were added and now some elements rise above the others. The main goal of the flat design is to show the most important things, without unnecessary noise and unnecessary objects.

Mobile Commerce

In 2017, users switch to smaller screens. Making purchases through a laptop suits the rhythm of life and a stationary computer is not an option. Make a purchase with your smartphone is much easier.

The mobile version of the online store is now not just a trend, but a necessity. This is why SoloMono offers an adaptive design. Using adaptive design allows you to attract more customers.

Pure white background

This trend has already become a classic. White or light pastel background allows you to concentrate all of the attention on the product and to bring to the forefront the most important details. The call to action is seen more vividly, the photos seem to have higher definition and look more alive. Also,white and light colours are absolutely universal.

Layout "cards" or "squares"

Such a trend first appeared thanks to the social network Pinterest and in 2016-2017 became very relevant. The layout of blocks or "cards" is suitable for online stores with large amount of products. It is much easier to perceive information in this way for the user.

This layout has high adaptability. It is convenient to list through the products in this way on a phone or tablet,laptops and stationary computers.

Stylish typography

Image and text have always been important in design. Recently, styles and fonts have become more interesting and skillful.

A skillful combination of beautiful pictures and stylish text affects the conversion and increases sales. This trend is more noticeable on foreign websites and online stores, because new styles and fonts do not always work with Cyrillic alphabet.

Big photo as a background

This trend has appeared in many foreign online stores. A large high-quality photo, used as a background, attracts the buyer's attention well and does not require any special efforts from you. It looks professional and attractive.

User Experience or Usability

A good user experience is what will always be a trend. It is worth paying special attention to usability. Every designer of an online store must take into account the needs of the buyer first. No matter how beautiful the store is, you should not forget about its main function. More about increasing the usability of the online store find out here.