While creating a web site for an online store, many make mistakes can be made. Some disadvantages in the structure of the website or its functionality can cause your client simply does not want to deal with you. To create a successful project, you need to consider a variety of factors and nuances.
We already managed to figure out how to improve your online store. Well, today we will tell you about the main technical problems that can arise while creating an online store and help you to solve it.
Online store rental
SaaS-platform is as a a great start for an online store. You will have no need to create an online store from the very beginning. You can choose the most simple tariff and easily promote the online store. However, there are a number of disadvantages in renting an online store. For example, if the functionality of the SaaS platform is limited, then you can not do anything about it. As a result, when your online store grows, you will not be able to improve it in any way. Plus, these platforms are not designed for high loads, which are typical for high-traffic online stores with a large number of products.
It is best to purchase a template that will have a wide functionality and that will be completely yours. You can do this at SoloMono, for instance.
Too bright or too dull
It’s quite common to overkill while creating an online store design. You want "more red, more letters, there we'll add effects, and there animation and more, more, more ..". People only repel such things.
You need to try to find something in the middle, both in the colors and in the filling. Use the view from the side, it will help you remove unnecessary things and add the right ones.
The design is different from the theme
Sometimes you can notice at some online stores, that the design is pretty, you even think that you could buy something from them, something beautiful. And then it turns out that they are selling construction materials. It’s still great, but the feeling that something went wrong does go away.
Try to select images and colors to suit your subject. For example, the website about tourism should contain beautiful landscapes, summer light and pleasant colors. The website that is dedicated for the sale of furniture should contain a simple laconic design with a pair of calm colors.
We want to be original
Everyone wants to stand out, for example, using fonts, but this is not always appropriate. Consider the fact that unusual fonts are perceived rather difficult. Do not use too many different types of fonts and their sizes. 2-3 fonts are enough for a good design of the site.
I need more information
Often you want to convey to the user as much as possible, you want to share with him the maximum amount of information and knowledge. Unfortunately, you need to remember one thing: the Internet is mostly for the lazy ones. Especially in the online stores people least want to read a whole bunch of stuff.
Try to write shorter, keeping the most important things. In case you have a blog, then you should systematize the material, create sections and navigation.
A typical website should consist of no more than three levels First - the main page, then the second level, then the third. If the structure of the website is more difficult, the user can simply get lost on the website.
The display must be the same everywhere
This is one of the most important things in creating the online store. The last but not the least, I would say :)
So, if the online store is made poorly, then it can be displayed differently in different browsers. For example, in Google Chrome everything looks neat, and in Internet Explorer some buttons may not be displayed at all. It also happens that the website is not correctly displayed on mobile devices or tablets.
There are many services for testing out how the website looks like on different devices and in different browsers. Check it all, while is still at the development stage. If you hire a specialist, pay due attention to his work process.
Before paying for the work of a specialist, carefully check your website for an online store for the absence of common mistakes. The best way to avoid all of the issues is to hire professionals, like us:)