At the beginning of the creation of an online store, it is necessary to adjust the Title (the inscription on the Site tab)
Title is the main meta tag used to indicate the title of the web page. Its main task is to tell visitors and search engines what to expect from visiting a web page (as briefly as possible). Meta tags - have the function of informing the browser about metadata. They are very important for your web browser.
or Title (which appears when you hover the inscription on the Site tab)
First set up the label "E-shop"
To this end, the site admin area, you have to pass: "Info pages / Pages / Blocks":
Next you need to edit an article "MainPage info":
In the window that opens, in the Meta Title prescribe the desired text (in all available languages):