Social network VKontakte is among the 6 leaders and moreover takes the first places in popularity. At first it was a "social network", where people talked, searched for friends, exchanged information, listened to music and just relaxed, but over time the network became a powerful tool for business development (just like everyone else).
To date, millions of companies are strengthening their brand and increasing sales through the promotion of the group in the VK, so why not take advantage of this. Let's talk about how to promote your group in the VK, how to design a group of VK, which will automatically increase the number of subscribers.
We take a notebook, a sheet of paper or open EverNote in the phone and "sketch" the content plan. To determine the nature of the content plan, you need to determine the target audience and understand whether the information of this category of people will be interesting.
Recommendations for the content plan:
Before moving the group to the VC, you also need to decide which type of page will be relevant for your company. If you want to interact with participants, discuss and comment on products, then create a community "Group", if you just want to share news or information - create a "Public Page", for conferences, meetings, parties, concerts create «Event».
After you clicked the "Create Page" button, fill in all the fields: a description that will be displayed in the search, your website's address, cover, community topics, birthday, etc. Also in the settings you can set the age limit, if this is relevant.
This is an important point that will initially decide whether your group will become popular, so we are doing everything neatly and correctly.
1. On the avatar you need to upload a picture of 200x200 pixels, not less. The maximum image size is 200x500, respectively, the aspect ratio is 2 to 5.
2. Cover size for the community: 1590x400px.
3. Image size to posts with a link 537x240pixels, you can and more if you observe the proportion.
4. Cover size for a photo album - 1200 x 800 pixels
5. Image size for the video - 1280 x 720 pixels
After you make several beautiful posts on the page - share the page with your friends. Ask friends to subscribe to the page using private messages. Also, in the personal profile in the "Place of work" column, specify the address of your group.
What to publish
As it was said at the very beginning of the article, for the successful promotion of the VK group it is necessary to publish:
1. Interesting content
2. Useful content
Make a content plan a month ahead, schedule a schedule of posts. Only regular posting will bring more subscribers. Ideas for publications can be looked at in our previous article "17 ideas for posts in Instagram"
If you read the book "Platform. How to become noticeable on the Internet "by Michael Hayatt, you already know that your brand should closely intertwine with you. You should be open to your subscribers and only then they will really love your product. Be yourself and tell me how you did not have a very good day, but in the end all problems were left behind, etc.
This function is used by most CMM managers and not in vain. You can schedule posting for a certain time, and at the specified time the post will be automatically published on the page. Planning will help you to win some personal time.
This is another important part at the stage of "how to register a group of VKs". Collect the most important topics that people are interested in: sports, interior, cooking, tourism, recreation, books, films, music, life, infographics, etc. Based on these topics, you can make yourself a decent content plan. Also evaluate competitors, see what they post on their pages and take in your notes.
Create discussions, comment entries and photos and motivate your subscribers to participate in discussions. The more actions there are on your page, the better the group will progress.
Create online consultations, answer questions in the FAQ section, find out from their subscribers their own opinion.
Ask your customers to shoot the camera for unpacking the order from your online store. Ask to make a video review of the product for incentive prizes or discounts. Alternatively, you can give the client a certain amount, which he can make purchases in your online store. Competitions also work well. To participate in the contest, your subscribers will have to make a repost, put a publication and subscribe to a page or group.
The second tip is to write provocative headlines. In the network, you can find 1000 and 1 recipe for writing marketing headlines, the main thing is to catch the principle.
Use hashtags to move the group to VK. Hashtags help users find your page faster. Good luck!