In 2018, we were approached by the owner of an online pet store. The site was running on the old osCommerce engine. The main goal was to make a redesign and move the IM to the modernized CMS, as well as to scale. The new site design was already drawn - about 150 layouts included pages of categories, homepage, cart, etc. It remained to integrate it all seamlessly into the site.
Zootovary is a Ukrainian online store specializing in the sale of pet products. They offer a wide range of products including food and accessories for dogs, cats, birds, rodents and other pets. The assortment includes products for aquariums. The company Zootovary in Ukraine, today has 4 offline stores in Kyiv.
In 2023 Zootovary was recognized as one of the best companies in the sale of goods for pets in Ukraine.
The company's website is actively updated and contains many useful articles and tips on pet care.
The company actively uses social media to promote their products and services. They have accounts on Facebook, Instagram and Twitter.
Reviews about the company are mostly positive. Customers note the quality of goods, fast delivery and good service.
This is how the IM looked like when the owner turned to us.
There was a lot of work on layout and coding because of the diverse functionality. Several hundred hours were invested with interest and motivation into this project. New pages and functionality were created in the admin area. For example, a couriers' route list was created to optimize logistics.
And this is already a new website with new design and functionality.
Overall, the website was made in such a way that the user interacts with its sections, pages and elements as much as possible. Sophisticated navigation makes it easy to find things.
The first thing that was done was to think about categories and subcategories. Even at the first stage, the main and additional categories should be located according to all the rules of SEO optimization, it helps in further promotion and navigation of customers through the pages. Menu icons are also designed in the brand style.
When at the stage of creating the architecture of the site, the owner cooperates with specialists - it always brings good results. Filters of the online store Zootovarova were developed with special attention. For example, when the buyer goes to the page with wet dog food, he has the opportunity to choose:
Tip: If you want the filter to be convenient for the buyer, but also useful for promotion - before adding filters, try to collect the site's semantic core or order the service from specialists.
The buyer's personal cabinet has been developed in detail. There are not only basic data, such as contact information and address, the ability to change the password, and an additional menu:
A detailed buyer's cabinet will work in several directions: to increase loyalty to the brand, help to feel belonging to the club of animals, and to return for purchases in this online store. All these indicators trigger a further mechanism of word of mouth when buyers begin to recommend the company to their family and friends.
The brands page is also maximized. To make it easy to find the desired brand, the page has a clickable alphabet in English and Ukrainian, and even numbers have been added. Imagine how many landing pages can be promoted and again - maximum convenience for the user.
When you go to the brand page there are several sections:
Since the brand can produce products for different animals, such as dog and cat food, tabs have been added.
A video can be added to the product card. The customer sees a message when a certain package or weight is out of stock and can leave a request to be informed when the product is back in stock.
Also in each product card, there are 4 tabs: Description, Composition, Feeding Norms, and Characteristics. All information is useful for pet owners who make purchases consciously and without haste. If you do not know how to make high-quality photo content, we advise the article How to photograph clothes for sale.
The shopping cart has been designed in a very detailed way, for example, there are 4 payment options:
The amount of personal discount and additional discount is also displayed. The buyer can enter a promo code and get another discount.
In our article What payment systems to connect to your online store considered the most popular payment methods, you can also connect any PS to your site.
On the page with promotions works a timer with a countdown, which increases the likelihood of purchase. A separate page has been created for each promotional offer. A loyalty program has also been developed - for each purchase the user receives points, which can then be spent on the next purchase.
The blog deserves personal attention, as it is the blog that started to bring traffic. The blog page has large and high-quality photos to the articles, there is a grouping by topic, and blocks with popular and new articles. We have connected comments, so the blog is constantly communicating with readers. Activity, quality and useful articles, buttons for distribution in social networks, recommended articles and articles on the topic - all this is liked by users, hence search engines.
We did not do SEO promotion for the client, but in the beginning we optimized the online store according to the customer's TOR. Not so long ago (about half a year ago) the online store started to move up in SERP. This can be seen from the graphs in Ahrefs. If we analyze the keywords, we should be interested in those that bring profit to the site, all others are aimed at increasing traffic. Among the commercial words, on the first places: pet products for cats, accessories for dogs, pet products for dogs, and many others, as well as branded queries (eg, pet products com), which are targeted.
When ordering an online store from us, you can be sure that it is 100% prepared for promotion in search engines, because the Solomono platform was designed specifically for e-commerce, which takes into account:
Create your online store with products for pets right now.