Performance indicators, which should be monitored by every owner of the online store

Every Internet business owner wants to increase sales and improve the quality of his store. The effectiveness of the online store depends on several indicators.

Key performance indicators or KPI  show how fast your Internet business grows. You have a huge advantage - you can track these KPIs, analyze and optimize them to improve your store. Consequently, you will know which aspects of your store are weak and which ones should be given more attention.

Attendance

One of the most important performance indicators. Try to track the statistics of visits to your online store. With its help, you can see the surges and declines of the website's attendance, and therefore, to reveal their causes and patterns.

Such a statistics is a great tool for analyzing your mistakes. You can test different types of customer acquisition and at the same time monitor which ones are the most effective.

Product card views

It is worthwhile to track which pages and what products are gaining the most views. So you can understand:

• what products are the most viewed;
• it is probably worth changing something in the product map, if it is viewed often, but rarely bought;
• which pages should be attracted more attention.

Exit Pages

The analysis of this item will help you to find out from which pages visitors leave your online store. If users leave the store from the registration page, the shopping cart or ordering, then this indicates that:

• the order procedure does not satisfy your potential client;
• visitors are faced with the problem of mandatory registration when making a purchase;
• the price policy does not suit your consumer.

Income growth indicator

Income from the buyer = profit - expenses. Here it is the formula that shows your net income. The income from the buyer should grow steadily. This indicates that your online store is working successfully and earns you money.

Monitor the key performance indicators of your online store, do your work on the mistakes and your business will bring you a stable income, and buyers - a wonderful buying experience.