Non-standard methods of website promotion used by SEO specialists

The competition for a place in the TOP-10 is extremely intense, and only the creation of a beautiful and user-friendly website combined with strategically thought-out SEO can ensure long-term results. At the same time, changes in search engine algorithms and new technological trends constantly require adaptation and refinement of approaches. 

Modern SEO is not just a set of tactical steps, but a complex system of work, including competitor analysis, building flexible strategies, and continuous website optimization. One of the most important aspects of successful promotion is continuous analysis of the competitive environment, allowing for the identification of effective strategies and timely adjustment of one's own decisions. This is the key to pushing out competitors and securing a position as a leader.

As specialists from the digital marketing agency RegisTeam note, it is important to remember that SEO is a continuous process that requires systematic work. Although some tasks may be one-time, ongoing development of the site through optimization and analysis remains the only alternative for achieving long-term success in search engine results.

Top New Methods for Website Promotion

Traditional SEO methods, such as content optimization, keyword targeting, and link building, have become standard in website promotion. However, as online competition continues to grow, specialists are searching for new, unconventional methods to improve website rankings in search engines. Below is a table outlining the advantages and disadvantages of each method, along with indications of the types of websites for which they are suitable.

SEO Method	Description	Pros	Cons	Types of Websites
Augmented Reality (AR)	Utilizes AR technology to interact with users on a website page, such as virtual product tours or trying on products.	+Enhances user engagement increases time spent on the site +Novelty attracts attention and expands reach	-High development costs -Limited support for older devices	Online stores, tourism, interior design solutions
Voice Engine Optimization (VEO) Pros:	Creating content easily perceived and indexed by voice assistants, such as Google Assistant or Alexa.	+Increases visibility in search engines that use voice assistants +Relevant for mobile users	-Need to adapt content for conversational queries -Difficulty in measuring effectiveness	News sites, blogs, local businesses
Artificial Intelligence Optimization (AI SEO) Pros:	Utilizes artificial intelligence algorithms to automate SEO processes, including content generation and competitor analysis.	+Saves time on routine processes +Accurate analysis of large data sets +Personalized recommendations for different users	+Requires complex integration +It may depend on the quality of the data	E-commerce, large information portals
Micro-conversions and Interactivity	Creation of interactive elements on the website, such as polls, quizzes, calculators, which encourage users to take small actions.	+Enhances user engagement, increases time spent on the site +Boosts social signals through interaction	Potential increase in server load Not suitable for all types of websites	Blogs, educational projects, online services
Blockchain-based Affiliate Links	Tracking and building affiliate links through decentralized blockchain technology for transparency and security.	+High security and protection against fraud +Ability to track transactions in real-time	-High technical requirements -Limited range of platforms for implementation	Financial projects, e-commerce
Progressive Web Apps (PWA)	Utilizing PWA technology that allows the site to function as a mobile app even without an internet connection.	+Improves the experience for mobile users +Speeds up site loading +Capability to work offline	-Complexity in development -Need for regular updates	E-commerce, media platforms
Optimization for "Zero-Click" Results	Adapting content so that its elements appear in the "position zero" in Google search results (e.g., through featured snippets or knowledge graphs).	+Increases visibility without the need for a click +Potential to gain more traffic from queries with short answers	-Lack of direct transitions to the website -Not all types of content are suitable for this optimization	Blogs, information portals
Creating Content with Emotional Impact	Content that evokes an emotional response from users, encouraging them to share materials on social media or comment.	+Audience engagement, social signals +Potential for viral dissemination of content	-Unpredictability of the effect -Requires high-quality writing and content presentation	Blogs, news sites, influencers

💡💡💡 Opinion from the head of the marketing agency RegisTeam:

“How can website owners stay ahead of SEO trends? To successfully keep your site aligned with the latest SEO trends, it's important to go beyond traditional methods and experiment with new approaches. One such modern method is using artificial intelligence to generate personalized content. AI allows you to analyze user behavior and create texts that cater to the interests and requests of specific visitors. This helps attract organic traffic and improve engagement metrics, which positively impacts your search engine ranking.

Another method is integrating and optimizing for voice search. As more users interact with technologies like Google Assistant or Alexa, it's crucial to adapt content for voice queries. This means including more conversational phrases, questions, and clear answers in a Q&A format. Such optimizations help websites respond to user inquiries, increasing the likelihood of appearing in voice searches and thereby enhancing the visibility of your resource.” - Alexander Benedichuk, CEO of Regis Team.

Artificial Intelligence in SEO: How AI is Changing Site Optimization Approaches 

Using AI allows for the automation of many routine processes, analysis of vast amounts of data, and creation of more personalized promotion strategies. In this section, we will explore how AI can assist with SEO, what advantages and opportunities it opens up for site optimization, and which tools and approaches should be employed for maximum effect. For entrepreneurs aiming to maximize profits and gain a competitive edge, it's important to recognize how artificial intelligence can help address various tasks in the SEO sphere and enhance the effectiveness of digital marketing. Thanks to modern algorithms and tools, entrepreneurs can automate routine processes, improve data analysis, personalize content, and ensure website optimization for search engines at a new level. Let's look at specific recommendations for using artificial intelligence to improve your SEO strategy and achieve better results in search engine rankings:

• Finding and analyzing keywords with AI significantly simplifies the content optimization process, helping to create content that is relevant to your audience's queries. Artificial intelligence analyzes large volumes of data, identifies trends, and enables the discovery of new niches that might remain unnoticed with manual analysis. Such tools not only help find the best keywords but also assess their effectiveness considering their popularity and competitiveness.

For example, if you are working on SEO for a travel blog, AI might suggest keywords like "unusual vacation spots in Europe" or "budget flights to exotic countries." This allows you to tailor content to specific queries that are popular among your target audience.

Tip: Use AI to identify long-tail keywords, as they often have less competition and can bring more targeted traffic. Using such phrases helps better meet the specific needs of users, increasing their interest in your content.

• Content optimization using AI allows for the automation of text analysis, identifying optimal keywords, and improving the structure of materials for search engines. AI helps create more targeted and relevant content, increasing its visibility and effectiveness. 

For example, for a health blog, AI can suggest key topics such as "healthy habits to boost immunity."

Tip: Use AI to create content that meets audience needs and ensure its regular analysis to maintain relevance.

• Forecasting and trend analysis with AI help SEO specialists anticipate popular topics and adapt content strategy to the changing interests of the audience. AI analyzes large datasets and identifies trending queries, allowing timely responses to changes in user search preferences. 

For example, AI might detect a growing interest in the topic of "eco-friendly transportation" and recommend creating content to attract the audience.

Tip: Regularly use forecasting tools to track new trends and stay ahead of competitors by creating relevant materials first.

• Analytics and result monitoring using AI allows for a more effective evaluation of SEO campaign success and quick adjustments as needed. Artificial intelligence automates the analysis of metrics such as traffic, search positions, and user behavior, helping optimize strategy in real-time. 

For example, AI might discover that certain keywords contribute to high conversion rates, allowing you to focus on them in future strategies.

Tip: Use AI for automated monitoring of key indicators and analysis of changes, saving time and ensuring continuous optimization of campaigns.

• Chatbots and AI communication enhance user interaction, providing quick and personalized responses to inquiries. Thanks to machine learning, chatbots can analyze queries and adapt their responses, which increases customer satisfaction and support efficiency. 

For example, a chatbot on an e-commerce site can help a user select products based on their needs and past queries.

Tip: Integrate AI-powered chatbots on your site to improve service levels and customer retention by optimizing communication processes.

Case Study on Increasing Targeted Traffic to a Website Through AI-Generated Content

Service: SEO Audit, SEO Promotion 

Project: An online consultation and intensive psychology website aimed at personal development. The primary services include individual consultations, therapeutic groups, and online courses designed to enhance the quality of life. The target audience consists of women seeking to resolve relationship issues, boost self-esteem, or overcome personal crises.

Project Analytics Before Collaboration:

Project Visibility:

Keyword Position Distribution:

Results Increase in Site Visibility:

Growth in Keyword Position Distribution:

Traffic Dynamics Growth:

Growth in Site Visibility Dynamics for Queries:

Conclusions: How did the RegisTeam SEO specialists achieve such results? 

Firstly, our detailed data analysis allowed us to deeply study the market and competitors, which helped us understand the target audience's specific needs. This, in turn, facilitated the optimization of the promotion strategy.

Additionally, creating high-quality and relevant content became a crucial part of our work. This not only attracted visitors but also increased their engagement and trust in the brand.

The goal of the content strategy for the psychologist, HR expert, and coach website is to attract potential clients and develop authority as an expert in mental health and professional development. The site should help the audience deal with their own issues, reduce stress levels, and increase their resilience. Over the next three months, the content will cover current topics that will help users not only understand their challenges but also find ways to overcome them. The main directions for articles are: professional burnout, anxiety, stress management, as well as advice on career development and balancing work and personal life.

Below is a detailed content plan for the next three months, including meta titles, meta descriptions, and brief summaries for each article, which the RegisTeam developed using AI.

Month/Theme	Meta Title	Meta Description	Article Summary
Month 1: Focus on Professional Burnout
Professional Burnout: Symptoms and Ways to Overcome It	"Professional Burnout: Symptoms and How to Overcome It"	"Discover the key symptoms of professional burnout and find effective ways to fight it."	Identification of the main symptoms of professional burnout, its causes, and tips for overcoming this condition and restoring balance in life.
How to Recognize Early Signs of Burnout at Work	"Early Signs of Burnout: How to Recognize and What to Do?"	"Learn how to spot the first signs of burnout and take action to prevent it."	Information on how to recognize the early signs of burnout and how to intervene early to avoid serious consequences.
How Employers Can Help Employees Avoid Burnout	"Supporting Employees: How to Avoid Burnout in the Team"	"Learn how employers can create a healthy environment for employees and help prevent burnout."	Practical advice for HR and leaders on supporting employees and reducing the level of burnout in the workplace.
Month 2: Stress and Its Impact on Productivity
The Impact of Stress on Productivity: How to Stay Effective	"Stress and Productivity: How to Stay Effective Under Pressure"	"Find out how stress affects your productivity and how to stay focused during tough times."	An analysis of how stress impacts work results and tips on maintaining high productivity despite stressful factors.
Stress-Reduction Techniques for Busy Professionals	"Stress-Reduction Techniques for Busy People"	"Simple and effective methods to help reduce stress in your busy schedule."	An overview of various stress-reduction techniques tailored for people with a demanding work schedule.
How Anxiety Affects the Work Process and How to Control It	"Anxiety at Work: How to Manage It and Stay Productive"	"Learn how anxiety can affect your work and how to cope with it."	A discussion on how anxiety impacts the work process and methods to control it to improve work quality.
Month 3: Harmonizing Work and Personal Life
Work-Life Balance: Why Is It Important?	"Work-Life Balance: How to Achieve Harmony"	"Learn why work-life balance is important and how to find it."	An explanation of the importance of achieving a balance between work and personal life for maintaining health and well-being, along with tips on how to achieve it.
How to Prevent Burnout Through Hobbies	"Hobbies as a Safeguard Against Burnout"	"Learn how hobbies help prevent professional burnout and improve quality of life."	The role of hobbies in preventing burnout, along with advice on choosing the right hobby for you.
How to Organize Your Workday to Avoid Stress	"Organizing a Stress-Free Workday: Expert Tips"	"How to properly plan your day to avoid stress and boost productivity."	Practical time management tips to help reduce stress and improve productivity at work.

As a result of implementing the developed content strategy, we achieved significant growth in website traffic and improved conversion rates. Our approach proved to be highly effective in enhancing the site's performance and reaching business goals. Additionally, utilizing AI-generated content allowed us to significantly reduce writing costs while maintaining high content quality. A substantial portion of traffic was also driven through Zero-click, one of the modern SEO techniques we employed.

Applying the Zero Click Strategy in Marketing Campaigns

Search engine optimization has evolved with the growing popularity of Zero-Click queries, where users receive answers directly in search results without clicking through to a website. This presents a new challenge for SEO specialists, as it's crucial to remain visible even without generating clicks. How can this be achieved? Here are a few practical tips and examples:

1. Optimization for Featured Snippets

Featured Snippets are a primary source of Zero-Click results. To achieve a Featured Snippet, you should:

• Use questions and answers in your content. For example, an H2 heading like: "How does SEO work for Zero-Click?" followed by a clear 40-60 word paragraph as an answer.
• Create lists and tables for responses. Google often displays these formats as Featured Snippets.

Example:

2. Optimization for Knowledge Graph and Google My Business

For local businesses, it's essential to appear in the Knowledge Graph and Google My Business:

• Complete your Google My Business profile with as much detail as possible: up-to-date address, business hours, photos.
• Use structured data (schema.org) to help Google understand your page and include it in the Knowledge Graph.

Example of the microdata we used for a psychologist's website:

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": ["Person", "PsychologicalTreatment"],

  "name": "Олена Ковальчук",

  "givenName": "Олена",

  "familyName": "Ковальчук",

  "gender": "Female",

  "birthDate": "1980-09-22",

  "jobTitle": "Клінічний психолог",

  "description": "Олена Ковальчук - досвідчений клінічний психолог з 15-річним стажем роботи. Спеціалізується на когнітивно-поведінковій терапії та лікуванні тривожних розладів.",

  "url": "https://olenakovalkchuk-psychologist.com",

  "address": {

"@type": "PostalAddress",

"streetAddress": "вул. Володимирська, 60",

"addressLocality": "Київ",

"postalCode": "01033",

"addressCountry": "Україна"

  },

  "telephone": "+380441234567",

  "email": "olena.kovalchuk@example.com",

  "image": "https://olenakovalkchuk-psychologist.com/profile-image.jpg",

  "sameAs": [

"https://www.linkedin.com/in/olenakovalkchuk",

"https://www.psychologytoday.com/profile/olenakovalkchuk"

  ],

  "alumniOf": {

"@type": "EducationalOrganization",

"name": "Національний університет 'Києво-Могилянська академія'",

"sameAs": "https://www.ukma.edu.ua/"

  },

  "hasCredential": [

{

   "@type": "EducationalOccupationalCredential",

   "name": "Ліцензія клінічного психолога",

   "credentialCategory": "license",

   "validIn": {

     "@type": "Country",

     "name": "Україна"

   }

},

{

   "@type": "EducationalOccupationalCredential",

   "name": "Сертифікат спеціаліста з когнітивно-поведінкової терапії",

   "credentialCategory": "certification",

   "validIn": {

     "@type": "Country",

     "name": "Україна"

   }

}

  ],

  "memberOf": [

{

   "@type": "Organization",

   "name": "Українська асоціація когнітивно-поведінкової терапії",

   "url": "https://uacbt.org.ua/"

},

{

   "@type": "Organization",

   "name": "Європейська асоціація психотерапії",

   "url": "https://www.europsyche.org/"

}

  ],

  "treatmentFor": [

"Тривожні розлади",

"Депресія",

"Панічні атаки",

"Посттравматичний стресовий розлад"

  ],

  "healthPlanNetworkId": [

"UA12345",

"UA67890"

  ],

  "availableService": [

{

   "@type": "MedicalProcedure",

   "name": "Індивідуальна психотерапія",

   "description": "Сесії індивідуальної психотерапії тривалістю 50 хвилин"

},

{

   "@type": "MedicalProcedure",

   "name": "Групова терапія",

   "description": "Щотижневі групові сесії для людей з тривожними розладами"

},

{

   "@type": "MedicalProcedure",

   "name": "Онлайн-консультації",

   "description": "Віддалені консультації через захищену відеоплатформу"

}

  ],

  "priceRange": "₴₴₴",

  "openingHours": "Mo,Tu,We,Th,Fr 09:00-18:00"

}

</script>

3. Focus on "People Also Ask" (PAA)

The "People Also Ask" (PAA) section is an important source of Zero-Click traffic. To appear in this section:

• Create content that answers popular queries. Use tools like Ahrefs or AnswerThePublic to find out what questions users are asking.
• Formulate answers clearly and concisely, as Google prefers short and informative responses.

4. FAQ Markup for Pages

Adding FAQ markup (Structured Data) allows your content to appear directly in search results as extended answers. This increases your visibility and the likelihood of receiving Zero-Click impressions:

• For example, if you have a page about choosing a laptop, include a few frequently asked questions with clear answers.

Example:

5. Updating and Optimizing Metadata

Clear and informative titles and meta descriptions help users get the necessary information directly from the search results page:

• For example, in the meta description for an article on "Optimization for Zero-Click," include the main tips—this will grab attention and help users get an immediate answer.

Optimizing SEO for Zero-Click requires a shift in content strategy: you need to think about how to provide the user with an answer right here and now. Focus on Featured Snippets, local visibility, and creating clear, informative content. It's essential not only to attract users to your site but also to provide them with a quality experience through your answers directly in the search results.

Conclusion

In this article, we explored unconventional methods for promoting websites that SEO specialists use to achieve outstanding results in competitive niches. These approaches, which go beyond standard practices, help gain additional advantages, capture the attention of the target audience, and strengthen rankings in search engines. Effectively applying unconventional methods requires creativity, experimentation, and a deep understanding of market needs, but these strategies can be the key to your website's success.