Mobile version of the website: how to make and whether it is necessary

Nowadays it is difficult to find a person without a smartphone in their hands. More often people search for the various goods from a telephone, after all it is convenient and quick. You invested a lot of money and energy into developing your website for an online store, but if you did not develop a mobile version, you could lose a huge number of customers.

Statistics say that a mobile version of a website or an online store can increase sales up to 10 times. Adapted version of the site facilitates the process of choosing the product and its purchase.

A simple example: the client comes to your site from the smartphone and tries to find some menu item or some goods, but can not do this, because it is unrealistic to see the text, you can not normally select a menu item. It is logical that his impression of your site will be spoiled.

There are several ways to adapt a site for smartphones. Let's understand what and how.

Mobile version as it is

 

The mobile version is an abridged, simplified version of the site with a new subdomain, for example m.websitename.com or mobile.websitename.com. When a user visits your site from a smartphone, it automatically switches to the mobile version.

Pros of the mobile version:

• it is laconic;
• it's easy and fast to go to;
• fast loading;
• freedom to choose a user, because he can always easily go to the full version of the site.

Responsive or adaptive design

Now adaptive design is more popular. It differs from the mobile version in that it is a single project for both smartphones and PCs. The site is modified depending on the device. It's harder to create an adaptive version, but it's worth it. The company SoloMono offers online stores already with adaptive design.

Adaptive design advantages:

• universality;
• do not need to create another project separately for smartphones;
• no data loss;
• does not require a new subdomain.

Dynamic layout

Dynamic page layout is the creation of two different blocks of code: one for smartphones and another for PC. Dynamic layout eliminates flaws in adaptive design.

Pros:

• Content and navigation settings are more flexible;
• Page loading is faster, because in the process of writing the code you can get rid of "superfluous".
• Dynamic layout is better to use as an addition to adaptive design.

We have analyzed the possible options for adapting the site. You decide which one will suit you more. The main thing is to prioritize correctly and choose the most appropriate option for the costs of time and money.