Instructions: Internal site optimization
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Solomono
So .. We personally were able to create an online store SoloMono: D We have a ready-made site and an online store engine.
We studied the golden rules of optimization, passed the first steps, we want to sell. But how?
It is not difficult to promote a website, the main thing is a systematic approach and patience!
Let's take a look at the steps of how to properly set up internal optimization so that all mechanisms start to work gradually for you.
Step 1: Creating the semantic core of the site
We will begin by making a list of keywords for each page of your site. To help us out on Google and Yandex:
https://adwords.google.com/KeywordPlanner
https://wordstat.yandex.ua/
We make a list of keywords, taking into account the main directions of each page being promoted. One page should not choose more than 15 words.
Next, you need to “unobtrusively” distribute them around the site.
All these steps we have taken are called the semantic core of the site, that is, well-chosen and distributed keywords.
Step 2: Optimization of tags in the site code
The next step is to optimize your code. This is a fully realized independent task.
- Title
The first, most important is “Title”, from which it is necessary to begin promotion. The main tag that attracts the most attention from search engines. Subsequently, search engines take into account the “title” in the ranking factors of sites.
<title> H1 and H2 tags </ title>
Several features:
Write the text in the tag, which is best to talk about your page. The maximum length of characters is 125, and the optimal (in Google and Yandex search engines is displayed in the search results) is 70 characters.
You shouldn’t spit “title” with repetitions using the main keyword.
Here is an example tag in Google search results:
- Description
Meta tag “description” is displayed directly under the tag “title” and due to it the value of CTR (number of visits to views) from the search results increases. We prescribe the tag, as for people, and not a set of keywords of 150-200 characters in length.
<head>
<meta name = "description" content = "short description of the page">
</ head>
The tag basically attracts attention, with a small percentage of the likelihood affecting the ranking.
- Keywords
There is already at the discretion. If you believe in a miracle - you can prescribe the meta tag "keywords". With a very small degree of probability, it will somehow affect the ranking in the search engines.
- H1-H6
This is really important. We do not recommend to write all the text in your blogs in one line, separate it into headings and paragraphs.
<h1> Title </ h1>
<p> There is some text here </ p>
<h2> Title less important </ h2>
<p> There is still some text </ p>
Also, from “h1” to “h6” headings should contain keywords in order of precedence. (i.e., “h1” contains the most frequent key request).
Do not forget that, ideally, all h tags should prevail on the site no more than once.
- alt
So far (!) Search engines have not learned to recognize the meaning of images, transforming it into text. In this case, all the pictures on the site need to be given values, alternative names, which are indicated in the “alt” attribute.
<img src = "images / home.png" alt = "Return to the main page">
This is necessary to attract additional traffic to the site when searching for site users by images.
Step 3: Configure the robots.txt file
A text file that is located in the root directory of the site and has the name Robots.txt - writes special instructions for search robots. This is an important file, since search engine robots will look for a robots.txt file when visiting any website. Generate it is not difficult.
You need to follow the link, open the video and follow all the instructions: http://robotstxt.org.ru/
After correct setting of the file, copy it to the root folder. We will also copy the site map there, in the sixth step.
Step 4: SEO Texts
Correct seo texts are necessary for your website to be found by key queries.
Therefore, it is best to write articles on topics that you consider necessary for the site, and then add to the text the maximum number of key requests. Not a fact, of course, that they will all work in the issuance of search engines. To increase the chances of a higher rating, follow some tips when writing seo articles:
- Readability of the text should always remain in the first place!
The subtleties of seo-optimization are just focused on adding key queries very carefully, while making the consumer even more interested.
- The “h1” tag should contain the most important request.
- The ideal text size is on average from 2000 characters without spaces.
- Do not write about non-existent products (use key queries for something that does not exist).
- In order not to get into the spam filter, do not use keywords through two sentences, look for synonyms.
- Look at the texts of your main competitor and make them better.
- The uniqueness of the text must be at least 80%. You can check it here: https://text.ru
Step 5: Shredding
One of the most important points in the article on internal optimization.
If you have a specific product, then most likely the articles will be linked with each other, so linking to one another will not be difficult. We, for example, already at the very beginning linked up an article about the golden rules of optimization. (link) Oh, again :)
Reading one of your articles, a person can follow a linked article, thereby increasing attendance for you and finding even more useful information for yourself!
Step 6: Sitemap - sitemap.xml
If your site does not have a map (automatically generated), then we definitely need to make it! On the site map is a list of all the addresses of pages that tell search engines that you need to index the robot.
It is available at: http: //site_name/sitemap.xml
You can now check whether it is on your site. If not, then you can make a site map using these services:
http://www.xml-sitemaps.com/
https://www.mysitemapgenerator.com/
http://sitemapgenerator.ru/
It's simple!
Following all these steps, it is possible to promote a site on your own and promote your online store to the top. Good luck, read the following article on external optimization now!
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