After we completed the young seo course, mastered the golden rules of optimization and went through all the steps to introduce the utilities of internal optimization, it was time to seriously tune in to external optimization. In fact, external optimization is the work with external links. It is thanks to setting up work outside the site that the traffic on the site grows, and at the same time the search engine rankings.
Let's look at the main channels of external optimization:
1. Exchange links.
The link can be described as a recommendation for your site. The more recommendations, the more willing the search engines will show you when you request.
And the easiest way to get a recommendation is to buy it on the exchange.
This is the usual scheme for buying / selling links to other sites, by analogy with the commodity exchange. Link exchanges are needed by two parties - link buyers (optimizers, well, you and me :)) to promote their sites and sellers (site owners) for a banal earning on the Internet.
There is the option of buying links directly from the site owners themselves, suitable for your business, however, the exchange will save time and cost much less.
It is worth using only proven exchanges for buying links, they can really help to promote the site as soon as possible.
Here are the top 3 exchanges:
A bit outdated, but still effective way of promotion.
The scheme of work with the forums is approximately as follows: we find through the search engines suitable Internet resources where they discuss the topic that interests you. Create an account on each forum. And do not forget to read and follow all the rules on the forum so that the efforts are crowned with success. Every morning and every evening we spend half an hour to research the forum, so to speak, we are being introduced to the established company. Do not load people with links to your site from the very beginning. Draw and share useful information. A little later, add a link to your signature with a brief description of your site.
In messages, post links very rarely and only when the link can be integrated into the discussion context. Otherwise, you will simply be “expelled” from the community.
This is a rather painstaking job, which is not to everyone's liking, because in order to advance on the forums, you need to love these same forums.
If you have been actively using forums for a long time, it's time to start working for your own benefit.
3. Exchange of links and announcements
One of the most effective channels of external optimization is the placement of unique articles on various resources. You can find such resources in various catalogs and exchanges, or find partners on your own and, most likely, for free. But the cost of placing articles on websites of stock exchanges will depend on the quality, subject, attendance of the resource and so on.
We highly recommend this method of promotion of your site. Especially if you have already listened to us and started your own blog, then it will not be difficult to find a suitable article. Do not forget about the uniqueness and readability of the article, in order not only to pass the moderation, but also to interest potential clients to the maximum.
4. Social networks
Free and effective method of external optimization, but, of course, in two paragraphs it is difficult to describe all the work with social networks. Links are important for external optimization. So, we need to leave them in our group, public or page. And in order for people to click through these links, you should always insert them appropriately, not spam, make out beautifully. To do this, you can create yourself a table of competitors with good and “live” communities, with which to take an example in the design.
You can also leave your links under posts in other communities, but here the work should be similar to forum comments. A comment with a link should be relevant in every sense of the word.
In principle, if you are already “in the subject” of promotion and are really working on promoting your website with contextual advertising and internal optimization, analyze your actions in google analytics, then you will have enough of this material to figure out which string to pull. If not, do not despair! All channels of external optimization can be read in detail later. And also, if you have any questions, we are always happy to answer. Write in the comments or on our pages VK and FB!