Each advanced site already has in its arsenal a page with its own blog. If this is an online store, then in this section you can publish an overview of products or advice on how to choose products correctly, if this a corporate site, then most often here are published the company's achievements, trips, awards, participation in exhibitions, etc. Anyway, articles in the blog should be interesting and exciting, otherwise fans will stop interested in news. We collected 9 tips on how to make exciting content.
Perhaps this is ridiculous, but the success on 70% depends on the title, whether your readers will continue to "absorb" the material. Here are some examples of header, what selling:
This rule still works and will work. Copywriters, bloggers and SMM-managers do not get tired of repeating the rule of structured text, namely: with titles, lists, small paragraphs. Do not let your text immerse the reader in boredom, it should be bright and dynamic and maximally informative.
Periodically, the text should be diluted with pictures or video clips. With video content you need to be very careful, since its large number can affect both the loading of the page and the fatigue of your readers. It's unlikely that a visitor will want to view all 10 videos for 30 minutes each.
One more rule: a picture or video should correspond to the meaning of the text, strengthen it and emphasize. If the picture is a different from content - this can confuse the reader.
If at the very beginning of the text you promised something, then you can not deceive the reader's confidence - it is necessary to state the maximum of information that was expected of you. Be sincere and open, because even through the lines this is perfectly felt.
And for the copywriter, and for the blogger, this item is one of the most important. Do not write an article without inspiration – it is the grossest mistake. As a source of inspiration, take effective websites, applications, read interesting articles. You must convey your enthusiasm to the reader and only then can you hope for success.
At the end of the article, make a conclusion, draw the reader to the conclusion of the article. When the text suddenly breaks, there is a very ambiguous view, which can not be allowed. Summarize the written material, make a thesis paragraph, which will indicate the most important points.
If you have the opportunity, use numbers, they are also capable of amplifying the effect of many phrases. Example: "8 out of 10 bloggers use these tips when writing an article", "101 service for a beginner blogger", etc.
Summarizing, you can make a brief check-list:
Let this list be before you every time you write an article on the blog and after a while you will perform all the items without prompting, on an intuitive level.