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Facebook Pixel is an analytics tool that measures the effectiveness of ads and learns what people do on your site. That is, the pixel on the site tracks the audience of the site and the actions of visitors that they perform. In order for a pixel to be able to capture actions, you need to configure it.
1. Open the Events Manager tab. If you don't have a Facebook account, please register first.
2. Click on "Connect Data Sources".
3. Select the Internet tab.
4. Fill in the "Pixel Name" field and click "Continue".
5. Enter the site URL and click "Check".
Choose the way to connect to the site, you can choose the option recommended by Facebook and click "Next":
By clicking on the "Data Source" icon, you will be redirected to the page of the created pixel, where you can view your ID:
The Solomono team has developed a convenient functionality for working with SEO Settings. In the administration panel -> "SEO" -> "SEO Settings", select the item -> "Facebook Pixel", in the "FaceBook Pixel ID" line, click in the "Value" column:
enter your ID and click "ok"
In the "Facebook Pixel" section, you can use the goals you need, opposite each line there is an icon with a question mark, when you hover over which you will see a hint about this goal, by clicking on the lever opposite, you can activate the desired "goal"
After setting up the goals, in the "Modules" -> "SOLO modules" section, enable the "FaceBook Pixel" module:
Also on Facebook, on the tab of the created "Pixel" you can see the current information:
Important! If, after all installations, you do not see results on "FaceBook Pixel", pay attention to the ad blocker in your browser, it may block this functionality.