Imagine the following situation: to fill a site or an online store with quality texts had to hire a copywriter and lay out a big sum.
The work was worth the money spent and now your resource is filled with quality, unique texts. However, you notice that the site does not advance, or even falls at all in the search. What's happening? You again check the texts for uniqueness and find out that someone decided to just copy the texts and place on their resource. The result can be quite ambiguous and involves 2 options for the development of events:
1. Both sites fall in the issuance
2. The competitor's site is moving faster than yours due to fast indexing of pages, and your website will be punished by a downgrade due to content copying.
Such a situation will beat anyone, but it happens all the time. What to do and how to protect content from theft.
The programmer can make the text on the site impossible to copy. Surely you yourself got to such resources, where when you click on the "Copy" button nothing happens. Of course there is an option that the text will be rewritten, but in most cases it is lazy to do and the "intruder" is simply looking for other victims.
This option will again help to implement the programmer who was engaged in your site. A specialist can make next thing: when you insert your text into another resource, a link with the source will be added.
Of course, this works if the one who has borrowed your content will place the text as is, without removing the reference (which, frankly, happens very rarely). Yet such an option is possible and it can even bring you additional transitions and traffic if readers click on the link.
The same option may work if you are doing perelinkovku on the site. The entire text is copied together with the anchors.
This does not protect the content from the copy-paste, but in this way it is possible to declare authorship. For Google, create an account on Google+, where you need to specify the address of your resource. On each page of the online store, insert the Google+ badge with a link to your account.
In the context of Yandex, you can register authorship in the section Webmasters "Original Texts". Upload here the texts, and after processing place them on the site. This gives a chance that the search engine Yandex will accept your content as the author’s.
Also, try to publish your articles in social networks, which are known to have high authority and are quickly indexed.