Promotion of an online store or website requires users to do their best for today. To please Yandex and Google and get into at least the first 30-ku you need to try hard, but the result will be good.
Website promotion in the search engines due to contextual advertising is already working badly and that's why:
1. The level of trust of users to sites in the ad unit is too low
2. Contextual advertising works only when it is funded
3. Search engines do not react in any way to your efforts in contextual advertising. All that can be achieved is a temporary influx of visitors to the site.
Let's talk about how to promote the site in Google and Yandex, and in particular about what will appeal to these two search engines on your site in 2018.
In general, you can say this: "Search engines will approve what the visitors of your site like." Algorithms are now adjusted to the requirements of people. Your resource should be maximally useful and interesting, beneficial and disposable. Users should find all the answers to their questions. But first things first.
1. Contact Information
To promote the site in the top one of the components should be the maximum amount of contact information:
It is believed that if your resource can afford a dedicated hotline, then users will be more trusted to it (and this is the logical meaning).
2. Sections Payment, Delivery, Guarantees
To promote the online store, your resource must be filled with useful information. Useful, of course, for the user. In the relevant section and on all promoted pages there should be texts with data on payment, delivery and guarantee.
List all possible ways in which you accept payment (electronic wallets are also welcome). As for delivery, both users and search engines will like that you have the option of self-delivery and cash on delivery. It was also noted that the sites that went to the TOP on their pages detail the terms of the guarantee and return of the goods, as well as the conditions of post-warranty service. Promote the site in the TOP helps the loyalty of your visitors.
What other factors can affect the promotion of the site in the search engines? The callback button showed positive results on the ranking of the site.
Important and interesting to know! The more such buttons, online consultants and other similar "chips" appear on the websites, the less confidence this will cause in search engines. Yandex and Google love unique modules for the convenience of customers.
So you need to think about is there any sense to spend your money on modules. Promotion of the online store will be obtained thanks to unique chips on your resource (as an option you can install an online chat where only the manager, not the robot, will answer. All correspondence can be published on the site).
4. Maximum information about products or services
Let's talk about small tricks that will help to promote the site in Google and Yandex:
1. If the prices for your goods are indicated on the script or button, we recommend registering them somewhere else in the text itself. Search engines like when clarity is introduced to the buyer and the price is indicated.
2. If the goods are identical in characteristics and you do not know what to write in the description of the product, users' comments or customer feedback will help. Ask your customers to write reviews in exchange for pleasant bonuses or discounts. Many will leave feedback in gratitude to a good service (so you need to output the service to the highest level).
3. If there are services on your website, the price of which depends on several factors, ask the customers to write what was included in the cost of individual services and the price of the work performed. In the end, nothing prevents it from writing to you yourself.
In the next articles, we'll tell you what other indicators affect the site's promotion in the search engines. Follow the news. Good luck in progress!