How to open an online store of children's goods?

For 10 years, our company has been creating websites in Kiev and other cities of Ukraine. We have gained enough knowledge about all the nuances of each type of business and want to share this knowledge with you. Everyone wants to find the very niche in which you can feel comfortable and earn income and today we will talk on the topic: "How to open an online store of children's goods."

Before you order an online store, you need to go over the legal aspects, must have have quality certificates, etc. We will not focus on this, since this topic is more related to the preparation of documentation for opening a children's store.

Profitability of this business ranges from 20 to 40%. Mark-up on goods can range from 30-70% (in some cases, 100%). On average, the price of creating websites for Kiev (on the subject of children's goods and clothing) can vary from 2 to 250 thousand dollars, it all depends on the format, range, advertising, etc. We suggest starting with more pleasant prices. You can deal with children's themes with the presence of its own warehouse or work on the system of dropshipping, which is gaining popularity.

What children's products are the highest demand?

The most popular products are baby food and care products. Therefore, it is immediately necessary to think about the selection of high-quality and proven suppliers for these products. If you decide to order an online store with baby strollers, electric cars, toys, car seats and furniture, then be prepared for a very tough competition. In this segment, you will need to offer either more loyal terms of purchase or something special in the range.

Please note! To sell dimensional goods that cannot be folded compactly is not a good thing. Due to the high cost of delivery, the probability of purchase is significantly reduced.

Output! Create a website in the city of Kiev (or any other city where you run your business). The best thing is if you create a one-page website with a link to the assortment of your main store and promote it locally. Your customers will be able to pick up the goods at the designated pick-up point or via courier service (this is also worth considering).

"Chips" successful online store of children's goods

So, how to open an online store of children's goods is more or less clear, and now let's talk about what "hooks" should be on the site of such subjects in order to grab the attention of customers and become a special online store. You need to order an online store with an attractive design and wide functionality, such as chat or two-way communication. The site should be able to leave feedback on the product, because your customers have never experienced greater vigilance and caution, as when buying children's products.

Tip! A significant advantage of many online stores is fast delivery (within 3 hours). This is very important if you are selling baby food or diapers (you yourself understand the urgency here is really a key factor). Again, the solution in this situation can be the creation of a site in Kiev (any city) precisely on the subject of hygiene products and baby food, and the conclusion of a contract with the delivery service.

Product card: what should it be?

Of course, many buyers want to touch, to consider the goods for their child in more detail. This is a natural desire, parents feel heightened responsibility. Your task as a successful entrepreneur is to fully satisfy their interest.

In the question “How to open an online store of children's goods”, the design of the card itself is important. Here is a list of requirements:

1. A large number of detailed photos, in different variations and colors, disassembled and assembled, scale, with the specified dimensions. If it is a stroller or furniture, then there should be photos of each button and bolt (of course, this is a joke, but the essence should be clear to you).

2. Product description should be equivalent to the photos. Describe all the functions and capabilities of the product, specify the material and pay attention to what benefits this product will bring to the child or mother.

3. Be sure to be able to choose the size, if it is children's clothing or one of the modifications of the goods (equipment, color, model).

SoloMono company offers website creation in the city of Kiev and other regions with wide functionality. You can see which modules can be connected to OS here.

Assortment of goods

You are already almost completely devoted to questions and nuances on the topic "How to open an online store of children's goods." There are very few. Before you order an online store for development, you should think about whether you will be a department store or highly specialized. Criteria such as functionality, content, promotion and advertising will depend on which way you make your choice. In both cases, there are advantages.

The advantages of a universal online store with a large selection of assortment:

• On one site, customers can choose different types of goods and save on delivery;

• You can promote a resource by a large number of requests (but the competition is simply huge);

• the probability of purchase increases due to the range.

Advantages of a highly specialized online store:

• low time and cost to fill the resource content;

• to promote the site is easier due to one direction and lower competition;

• Search engines love highly specialized sites, they believe that such are professionals in their field and can offer better service to customers (and, damn it, they are right, there is something in it).

We hope that now you know exactly which one you want to order an online store. Well, we offer the creation of sites to Kiev and other cities of Ukraine at affordable prices and with high-quality technical support. View available templates here.