How to open an online store

If you are the type of people who make products with their own hands, get pleasure from it and want to develop in this area - congratulations, you involuntarily became a representative of one of the most high-end areas of Instagram, Pinterest, FB and other social networks - hand made.
Handmade for sale has its own characteristics:
• unique;
• can be presented as a gift;
• causes buyers a sense of satisfaction from owning a product “with a part of the soul”;
• has a high value;
• causes a special dedication and love of regular customers.
In a certain sense, Hand Made is the creative potential of the author; unique methodology and non-standard approach to the creation process; handmade as a result of which the product appears. Modern needlewomen are quite capable of getting ahead of serious businessmen, it all depends on the approach and marketing plan.
To sell handmade products and build a completely successful business on this you don’t have to be a master yourself. It is enough to know how to open an online handmade store and find craftswomen who would like to get an additional channel to sell their goods.

Where to sell handmade products, if you are a master

After sleepless nights, days of hard work, your masterpiece finally saw the light. You rated your product based on the cost of the source material, work and uniqueness. You made an amazing photo session and have already come up with a vivid description of the goods. Now the question arises: "Where to sell handmade products." There are several services where you can put up handmade products for sale:
• Instagram
• Pinterest
• Etsy
• OLX
• Own online store for needlewomen
Each option has a number of advantages and disadvantages. Consider each one of them.

Selling via Instagram

A pretty good option, given that the social network is gaining popularity and the main product is just hand-made products. Among the shortcomings can be noted:
• a constantly changing algorithm for instagram and ranking profiles, which complicates promotion;
• search for targeted subscribers;
• high competition;
• Instagram is not promoted in search engines, as this is a mobile application;
• the application requires detailed study by the business.
Of course, as a user, you simply need to use instagram, but as a businessman, you need to study the application well.

Selling through Pinterest

It is not difficult to open an online store for needlewomen in the social network Pinterest; however, it should be borne in mind that Pinterest is a network for visuals, which means that the main factor of popularity is the visual presentation of the goods. Further development of information content is required. The audience Pinterest expects WOW ideas from you, which means that the information should be useful, interesting and addictive. As a rule, novice entrepreneurs have no free time for this.

Hand made merchandise for sale via Etsy

Etsy (Etsy) is the global online platform for the sale of goods hand made. At first it was like that, but today everything is sold on this site. Find the product of interest is becoming increasingly difficult. The competition is huge, which tires customers who quickly leave the site. Payment is made by credit card or PayPal payment system. Of the advantages, we can note the ease of use, the intuitive interface and, of course, the orientation towards the western consumer, who appreciates handmade goods.

Sell ​​through OLX

A very good way to sell online, if you do not yet have your own online store, but you already want to sell. OLX ad service is targeted at all users. To date, over 10 million offers have been registered in the database, and the figure does not stop there. Of the advantages of the site, we can note a smart search, filtering with the help of which your product can be found not only by exact requests, but also by approximate ones. Also advantage is the issuance of the site in the top Google. Among the shortcomings can be noted a very concise interface, paid placement and promotion.

Own online store

We gradually got to the question of how to open an online store hand made. The online store will initially require you to purchase the foundation of the online store and time to fill it content and further seo promotion, but if you make an effort and spend several months of time, everything will pay off with interest. Let's look at the features of the opening of the online store for sell hand made.

Features of opening an online store

First you need to choose a domain name that will be associated with handmade goods or something pleasant, comfortable and cozy. You can apply the same tactics to the brand name, logo and slogan. For the color scheme in this subject using pastel colors.

When choosing a design, be guided by the fact that everything should be as simple as possible, starting with the item card and ending with the order. If you do not do needlework, you can search for masters in the above resources and attract them to cooperation. From our previous articles you can find out what needs to be considered when opening an online store in 2019.

Online store hand made interesting and the fact that the blog, you can create thousands of interesting articles for users. The subject is very extensive, which means that the resource can be promoted not only as a commercial, but also as informational. A wide variety of low-frequency queries will allow you to gradually gain popularity and move up in the TOP.

The selection of handmade products for sale is also huge:

• Handmade jewelry;

• Hand made toys and baby clothes;

• Dishes;

• Bed linen and household goods;

• Gingerbread, sweets;

• Bouquets, souvenirs, etc.

Initial Promotion Tips

1. When ordering an online store, pay attention to the possibility of displaying the site on mobile devices, as more and more users make purchases from their phones.

2. Focus not only on local buyers, but also to the west and europian buyers: the theme of the hand made is very popular in the USA.

3. Connect social networking buttons to help increase sales and increase traffic.

4.On the topic of handmade, you can develop own you tube chanel: your needlewomen are happy to provide videos with master classes.

5. You should take care of a variety of payment and delivery channels, especially if you are targeting Europe and America.

6. Connect the possibility of reviews. This will favorably affect on promotion.

7. Target audience of handmade goods: young mothers, bloggers, photophotographers, etc.

Tip! A win-win option would be to open an online store of goods for creating hand-made products: accessories, labels and tags, yarn, jewelry products, decorative paper, etc. In a word, you will offer customers products for their business, and this is a very promising area.

Already decided to open your own online store? Then contact our managers and we will offer the best option for translating your idea into reality.