After the war started in Ukraine, business was in the risk zone. Due to the constant military threat, many entrepreneurs faced the fact that to get destruction of warehouses, enterprises, retail outlets and other facilities became possible at any moment.
The only safe solution is online commerce. This format allows you to provide services online and not jeopardize either customers or store employees. In addition, this format helps not only to increase the number of customers, but also to promote your product. Thus it became possible to tell a large number of users about the novelty.
The main features of launching an online store in 2023
In 2023, it is the analysis of competitors and CA that receives special attention in online shopping. This is due to the fact that after the pandemic a lot of people moved exactly to online shopping, so that in the case of another pandemic you can not lose your customers and buyers.
That is why before you open an online store, you need to determine exactly who is in your target audience. Also analyze your main competitors and highlight your advantages over them. This approach will help not to repeat after others and offer the buyer a new product or service.
Basic steps in creating an online store
In order not to fail and get profit from your online project, you should create an online store step by step:
Define the niche. First of all, it is necessary to determine what exactly you want to sell. In no case you can not open an online store if you have not determined the range. After you decide on the niche, it is worth coming up with a domain. Under the domain is a short name of your online store, which can be used to find your site. It should not be too long and incomprehensible. The buyer will more quickly remember a short name that can be quickly read.
Find reliable suppliers. If you do not have your own production, then you will have to look through all the proposals and find a proven supplier of the products you want to sell. You can find suppliers through acquaintances or Google. The search engine will offer you a whole list of companies that manufacture products. You should choose suppliers not only based on reduced wholesale prices, but also on their reputation. If you buy a bad product, the number of dissatisfied customers will only increase.
Pick your sales scheme. Today, thanks to the online space, you can sell goods in many different ways. For example, you can make sales only wholesale, retail or both. Also, in addition to the site you can do presales through dropshipping, create advertising for a separate group of products or expand sales through social networks.
Creating UTP. Today to interest the buyer, and most importantly to surprise, is quite difficult. Therefore, it is worth thinking about your assortment to make it stand out from competitors, was more diverse and affordable. You can attract customers with promotions, drawings and other pleasant surprises.
Decide on a platform. In order for an online store to be available for customers to view, you need to engage in its promotion. To do this, you need to choose a company that will help create an online store, as well as maintain it. Here it is worth paying attention to several nuances. Do without outside help can only a person who works as a programmer and can independently create a good site. In another case, it is worth seeking help from companies that will be able to identify the error in time and correct it without damaging the work. When choosing, special attention should be paid specifically to the developers. Often specialists simply sell ready-made sites that they themselves buy. Therefore, in order to avoid such situations, it is necessary to be interested in the stages of creation of your site. The best way to quickly create an online store, are marketplace platforms, where there are already ready-made website templates with design. Today, almost no one can not surprise that your online store is located simply on one of the marketplaces, such as Etsy, Prom.ua. You can simply pay for a ready-made template along with the design for your online store, as well as hosting. This will help you sell goods no worse than those who have their own site. However, it should be noted that this option is more suitable for novice sellers who want to understand how online commerce works. The more orders and buyers, the more difficult it will be to fully control customer demand and statistics through the marketplace. Therefore, when expanding your business, it is better to create a full-fledged website.
Thus, the best option is to order an online store template. Since it allows you to have an online store with your own design and at the same time not to overpay.
Tips from Solomono: what to pay attention to when creating an online store?
According to the company SoloMono in the first place when creating an online store should pay attention to the following parameters:
Design. Every customer who visits the site, first of all, pays attention to how attractive the design is. Also do not forget about the speed of loading, since buyers do not like to wait for a long time.
Customer Service. Potential buyers will not wait long until you deal with technical problems. They will simply leave to competitors. To prevent this situation, it is worth paying special attention to the technical support of the site.
Functional changes. It must be possible to correct and change the functionality of the site.
Convenience. It is necessary to carefully consider the structure of the site. The user wants to quickly find the desired product or information, not wander around the site for a long time. Otherwise, you simply risk losing customers.
Quality content. You can import goods from the supplier base or independently pour the goods on the site. However, the second option will take you a large amount of time and money.
Promotion of the site. It is impossible to sell goods without seo-promotion of the site. Sometimes it is better to save money on the previous items, but enough to spend on promotion. Today in this area there are very many specialists who demand high fees for their services. However, you need to be very careful, and before paying for the promotion of an online store, it is worth reading reviews about the specialist or company. Since it is not uncommon to spend money, but do not get any results.
How not to make a mistake in the choice of seo-specialist?
That the specialist justified your expectations should pay attention to such criteria:
Experience in the field of promotion of sites.
The presence of realized cases. This will give the opportunity to look at the result of the work of the specialist.
The presence of knowledge in the technical part of the site.
The specialist must constantly develop in his field and get new knowledge that will help to use modern tools for promotion.
If the specialist meets all these criteria, then in this case you can start working. Solomono company specifically opened an SEO-department, as the demand for site promotion is only growing.
The most common mistakes when creating an online store?
There are several typical mistakes that many entrepreneurs make when creating an online store. The most basic should include:
Lack of consistency. Many believe that it is better to first create an online store, and then already think through its structure and the type of goods that will be sold. However, this approach is not correct. First of all, you need to carefully consider what exactly you will sell and for whom. From this will depend on how the site should look like, how best to arrange the goods, in what color to make the design. If you have your own brand, then in this case it is necessary that the site was designed in the same colors with the brand.
Do not ignore seo-promotion. Many people think that contextual advertising is enough, but it is not. If your site does not meet the parameters of seo-promotion, then in this case, buyers simply can not find you. It is mandatory to engage in analytics and make sure that your site does not leave the top positions in TOP-Google.
How can I create an online store in SoloMono?
You can quickly and efficiently create an online store in SoloMono. To do this, you need to follow the step-by-step instructions:
Go to the platform section and select the functionality category.
Select the section create a store.
Enter the necessary data and choose a suitable design.
Click the get store button.
After a few minutes you will receive an e-mail message that the online store is ready and you will only need to pass the verification procedure and fill the site with goods. SoloMono works with many countries, so you can easily order the creation of an online store on a platform such as Amazon, Etsy.
You can order the development of an online store and get more information by calling the company or get online consultation. A specialist will answer all your questions, help you choose a design, domain and package of services for the online store.