Logo - a graphic element that displays the activities of the company, its essence, distinguishes from others. In one emblem you need to display a certain message of the company to its customers and if you succeed, you can put another plus on the path to successful brand development.
1. The corporate style of the company begins with the logo
2. This is a symbol that already itself promotes the company
3. The logo distinguishes you among competitors
4. Positive logo causes customer loyalty
5. Logo is the legal signature of the company
There are several types of logos:
As for the form of the logo - it's up to you, but there are a number of factors that make people differently perceive geometric shapes
Now let's talk about the main principles when creating a logo
3. Relevance with the passage of time
4. Good visualisation in different sizes and colors
5. Compliance of the company's activities
These are the most important points that should be considered when creating a logo. Why? Let's take, for example, the third principle - "Relevance with the passage of time".
Imagine that you are developing memory devices in the 80's. For your company, you decided to develop a logo with image of a floppy. At that time, it was actual and the logo corresponded to the new direction, but 10-20 years later such an image would be inappropriate, since the device is already outdated and no one uses it. This is just an example, perhaps the floppy disk will remind users that you are on the market for a long time and you have a great experience. This is a fine line to be felt.
If you take the fourth principle, when developing, you should consider how your logo will look in absolutely different sizes: super small for a favicon and large for billboards. "It's too grandiose," you will say. - No, if you are determined to succeed, to seriously develop your business (and subconsciously every beginner entrepreneur dreams about it), then you must think grandiose.
Of course, times change, and a web-studio can declare that there should be no boundaries in the imagination at all and should create a logo based only on creative thinking. We want to give advice: be guided by what target audience is created for your product or service. If it are solid people, businessmen they hardly like your creative logo with a skull.
Fonts and colors for the logo deserve special attention. But since this topic is quite extensive, we will devote a separate article to it.
1. Make several variants of the logo
Perhaps you already have sketches and ideas for your logo. Fix these sketches on paper to then choose one option that will be ideal.
Several services that can inspire you to the idea of creating a logo:
2. Use tools
In the online service Logaster you can point the name of the company and choose the field of activity and she will pick up ideas for the logo. Create a beautiful and high-quality logo can be in the programs: Adobe Photoshop, Adobe Illustrator, CorelDraw. Save files in both raster and vector format
3. Test the logo
After you have created several variants it's good to ask the opinion of your surroundings. It can be not only relatives and close people, but also colleagues, as well as your potential or already existing audience. Believe me, there will always be a lot of people wishing to express their opinion.
The second step is to test for scalability. The logo should look good both in large and small sizes, and most importantly unambiguously.
Constantly ask the opinion of your customers and partners, even if the logo already represents your company. Redesign has not been canceled yet.
We hope, the article will inspire you to new ideas, we wish prosperity to your project!