How to connect Google Shopping

Google Shopping is gaining increasing popularity. In this guide, you will find information on how to list products from your online store on Google Shopping and what steps you need to take to make everything work. To get started, you should have:

  1. Google account

  2. Merchant Center account

  3. Google Analytics account

  4. Feed that contains all the information about your products

First, go to the Merchant Center page - https://www.google.com/intl/uk_ua/retail/, and click the "Get Started" button to create a new account.

If you do not have a Google account, you can register one at this step. If you already have a Google account, enter your email address and create an account in the Merchant Center. If you have worked with Merchant Center before, click "Sign in" and choose "Sign in with Merchant Center".

In the newly created dashboard on the "Review" page, you can add all the necessary information about your store, specifically:

  • Add your company address
  • Go to verify ownership
  • Add links to pages with information about shipping and return policies
  • Proceed to add products

If the store does not have a separate page for "Shipping and Payment" or "Warranty and Returns", add the address of the "Contact" page.

You can always change the entered data by selecting the appropriate option in the side menu.

After completing the account settings and verifying your store's ownership (you can find all the details about verifying store ownership here - https://solomono.net/uk/pidtverdzhennja-prava-vlasnosti-na-sajt-v-google-search-console-a-524.html), you can start adding products.

In the side menu, click on "Goods" and then click "Add Products".

To upload products, you will need to create a link to the feed that contains all the necessary information for uploading. To do this, go to your store's Admin Panel and open the "Products" - "Export/Import" page, then select the "Export" tab and click "Google Feed".

Set up the export parameters you need and click "Copy".

Return to Merchant Center and add the copied link as a new source.

Done. After a while, your products will start appearing on the Merchant Center page.

Last updated on: 08/10/2024
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