The choice of keywords always causes difficulties and disputes, as among SEO specialists, copywriters, and site owners. We collected advice, which is used by the first and second and third.
All key requests of the site are a semantic core and on how well it will be composed depends on the issuance of the site on the first pages of the search. Key queries are individual words or phrases, but you need to understand that for each category / subcategory / product there should be your own keys.
Here's what the search engine does not like in your semantic core:
Therefore, if your site was filled with content in a chaotic order, create an Excel file and start recruiting the keys again. For each page of the site, you must create your own table with keywords.
Advice! Suppose you have an online furniture store. You are blogging, in which the key query may be the phrase "how to choose the right furniture." You do not need to select related queries for the same topic. Add a few additional keys, for example "video" or "expert advice" or "for the interior". This selection is considered to be the most successful for both users and the Search Engines.
If the selection of keywords is still difficult, try using online programs, for example, Synonymizer, etc. Also, you can find the key queries in Yandex.Wordstat and Google Keyword Planner
How to choose keywords, check-list:
1. Own forces
The choice of keywords can be based on personal experience. Think about how you would look for this product. Write ideas into the Excel file, and then edit it with Wordstar and Planner. (In Google Planner, you can display all your thoughts in a line, separated by commas, and the program itself will pick up the closest queries).
2. Conduct an analysis of competitors
Perhaps this procedure does not seem very pleasant, but as practice shows, it is the most effective. Type one of the queries in the search and analyze which sites are in the first places. Perhaps in the title and descriptive there will be clues that you did not come up with.
3. Use the tips of Yandex and Google
How to find keywords using the search box? Start typing in the search box. Do you see how the search engine continues your phrase? This is the most popular queries that can be included in the semantic core of the site.
Already compiled a semantic core? Now it remains to correctly insert the keys into the text and meta tags, but about this in our next articles