How to check the quality of links

If you read our article on link building, you already know about 6 proven types of sources from which you can pull down a “piece” (sometimes quite large) of traffic. However, not all resources can benefit, and sometimes even harm the site. But everything is in order, for a start we will analyze what types of links are.

What kinds of links are exist. What links convey weight

For each direction there are several types of links. In general, all links can be divided into active and inactive. Inactive links do not provide a link to the site and do not give a link mass. Active give transitions to the site and increase the reference mass, but there are exceptions:

1. Links noindex - closed from indexing by search engines, do not transmit weight

2. Links nofollow - not indexed, do not transfer weight

Within the resource links are:

• anchor;

• without anchor;

• graphic.

For indexing by search engines there are open and closed links. Open links are normal links that are visible to search engines. Search engines do not see closed links (just the noindex and nofollow links). Closed links are used on "freshly baked" sites, so that even if you refer to a resource, your already small weight cannot be heard from other sites. Also, closed links are used if you are not sure of the quality of the resource you are referring to, but you really want to refer to it.

As for promotion links are rented and eternal. Rented links are more affordable, but you have to pay for them every month. Such links are posted by webmasters or link exchange specialists. Eternal links are more expensive, but are posted on an ongoing basis. Some resources even provide a guarantee (though not long, a maximum of 3 months).

The differences between rented and eternal ones are in price and that if you stop paying for rented links they will be removed from your site and the site will lose some of the link mass. Eternal links will work as long as the donor site is running.

How much are eternal links cost 

The easiest, most expensive and most qualitative way is to entrust this work to a specialist. If you are not a webmaster, then independent link building can even harm your resource. The specialist will do everything in the shortest possible time and with professionalism. The only question is a conscientious specialist, but this is a completely different topic.

On stock exchanges, the cost of a link can vary on average from $ 0.5-10 per link. The cost depends on the attendance and credibility of the resource. The list of the most top exchanges can be found in open sources.

You can also negotiate with the site owners themselves so that they place your link on their resource for a certain amount. This can also be done by a seo specialist, since the negotiations and the placement itself can take a lot of time. You, in turn, have the right to inquire on what resources are placed links and check the donor sites for quality.

What links are better to buy. What to check the site donor

Based on the above question arises, what kind of links is better to buy. The answer is simple - only with high-quality and reputable resources that:

• Enjoy the confidence of users;

• Do not fall under the search engine filter;

• Constantly updated with new information.

It is necessary to check the domain name of the site, which should have a great length of service (age) and a positive history (the site was not previously a link dump or a resource with a dubious reputation).

It is advisable that the donor site will coincide in subject and region with your online store or site. It is also good to check the site for indexing pages, plenty of resources for analysis allow you to do this. Pages must be constantly indexed - this is a sure sign that the donor has not received a ban from search engines.

Check the donor is also necessary for attendance. The higher it is, then better. However, high attendance is not always of high quality. If the site has a high bounce rate (the visitor leaves in first few seconds), then it is worth considering. The failure rate can also be checked with analyzers.

The design and usability of the donor site should also be at the height. You can evaluate this yourself by checking the convenience of navigation and other parameters. Design in 2019 should meet the requirements of search engines, namely, to be minimalistic and well displayed on mobile devices.

Where to get a list of donor sites

1. Find donor catalogs and check each site yourself

2. Purchase a ready-made donor base from a seo specialist

3. Refer to the link exchange

What links does Google like?

It's easier to say which sites Google loves:

• with high authority and high service indicators Trust (web of trust extension).

• with DR (Domain Rating) not less than 20

• with a small number and high quality of links (matching subjects, correct placement, matching regional)

• not on subdomains;

These are the observations of specialists, but we remember that the Google algorithm is constantly changing. No one can say what will happen tomorrow, and SEO experts make forecasts based on trial and error methods and analytical data.

When links start working

The answer depends on what is meant by the word "work": traffic or promotion in a search engine. Traffic from a hosted link may go immediately, but the search engine promotion will go after indexing the page.