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Broken links are links that lead to non-existent pages on the site (“Page not found”, “Not found”). They lead to a large number of bounces and have a bad effect on rankings, so it's better to get rid of them on time.
What can lead to broken links:
• the url of the page has changed, but the link address remains old;
• the page was removed, but the link remained;
• incorrect server operation.
There are internal and external broken links. Internal leads to a non-existent page within the site, while external ones lead to outside the site.
For an online store, it is necessary to regularly check for broken links, as the range of products is constantly updated.
Broken links can be checked for free with Google Webmaster. You need to go to Search Console and select "Scanning" - "Scanning Errors" in the tab. Then fix the mistakes on each page.
If there are too many broken links and you do not have time to edit, you can always order this service from our specialists. Just contact us in any way convenient for you