How correctly to make a technical assignment for a copywriter

Mr. B is a successful businessman who, in addition to his usual store, decided to open an online store to reach more customers. Everything was already ready, the site was filled with goods and only left to write good texts. Mr. B found a copywriter and said: Mr. K, write for my store texts, while I'm busy with deliveries, communication with customers and advertising.
A week later, the work was ready and Mr. B began to check the texts. To his regret, this was not at all what he had expected. In addition, Mr. "S" (seo-specialist) said that these texts are absolutely not suitable for promoting the online store.
The next day, Mr. "B" phoned Mr. "C" and asked for everything to be changed. Mr. «C» says, of course there are no problems, the payment is the same as for the first time. "What ???" - said Mr. "B", "I have already paid for this work, but the texts are not at all what I expected and absolutely not suitable for seo promotion." To which Mr. "C" answers: "You did not draw up the Technical Task and I wrote the texts at my discretion."
Do you know this situation? So that you do not encounter such conflicts, we will tell you how to properly draft a Technical Task for a copywriter

1. The exact number of characters for the text

When composing the terms of reference, specify the number of characters without spaces. Copywriters also usually say the cost per 1000 characters without spaces. In the abbreviation, this is usually written as 1500cws (characters without spaces).
For writing seo-texts the optimal volumes will be:

• 2000-2500cws to the main page or to the page "About the company"
• 1500-2000cws for the main categories
• 1000-1500cws for the sub-category
• 500-1000 cws for product description

2. Describe in detail the specifics of the company

It is important that your copywriter be able to catch the direction. Describe what the company does, from what year it works and what the goals have been achieved, how many regular customers are serviced regularly, what awards it received. Also indicate what you need to emphasize. It can be know-how or excellent quality of goods, low price, free delivery or other bonuses. Try to pass on to the copywriter your admiration and believe me, he himself will want to tell about you the best facts.

3. Uniqueness

Specify the uniqueness of the text and the resources on which you will check the texts. This is important, since many resources for checking the uniqueness of texts show different meanings. The two most important resources for checking the uniqueness: text.ru and advego.com. Good values of uniqueness are values from 95 to 100%.

4. Seo data and indicators

If you want the texts not only to inform your visitors, but also to promote the resource, you need to write seo-texts, namely with keywords. To do this, you need to connect a seo-specialist, which even before writing the text will make a semantic core for your site. Also his prepare the keywords and the number of their occurrences in the text.
To check if the text is optimized under seo, you can also check it on the above resources, just select the tab seo check. And on that and on other resource it is possible to see demands for the seo text.

5. Water

Ask the copywriter to write less "watery" texts. You can check the water availability on the Главред resource. The principle of valuation on "Главред", than the text less water, the higher the score. Very good indicators is the score above 8.

6. Anchors, links

If the texts should be seo optimized, then do not forget to warn the copywriter about inserting links or anchors. Specify the address of the links and in which part of the text they should be
That's all the basic rules for compiling clear those tasks for the copywriter. Success in promoting the site!