Do you do everything right to promote the site, but it still remains at the very end of the search? Visits practically are not present, though in a site it has been invested many means and forces? Perhaps your resource does not meet the technical requirements of search engines. Then you need to periodically conduct technical analysis of the site.
What is technical audit?
Technical audit of the site - a set of measures that allows you to identify technical resource errors. So, a small checklist for conducting an independent audit
Express site audit must include checking the indexing of the pages. How to do it:
In the search box, type the following site: the address of your site
If everything is okay - went on, if not - a serious reason to think about. Perhaps the search robots do not like the main page and it needs to be optimized (review the content, links to categories)
You can also refer to the verification of requests involving your brand (see photo)
Conducting technical analysis of the site involves checking for site caching by search engines
Check the following: whether the content of the site is displayed correctly, pictures, texts, whether the menu is displayed correctly, links and whether there are any third-party links on the site that cannot be seen in the normal mode of the site
Any express site audit begins with the verification of meta tags. We check:
Meta tags title and description should be unique, but also selling, they should attract visitors to the site. If the title and description are boring, your site will simply be ignored, even if it's in the top 10. This item is also important when you make express site audit
This meta tag should be checked against the following checklist:
Important! Meta tags title and description cannot be copied. They should be unique not only throughout the site, but also on the Internet.
Another checklist regarding the text content on the site:
In the technical analysis of the site, it is also important to consider the weight distribution between the internal pages of the site:
If all these points you do not want to conduct manually, you can use the program to audit the site Netpeak Spider. The first 14 days you can use the program for free (to install the program you need to register).