Instructions - Configuration

Google Indexing

The problem of no website display in Google can arise with anyone, but there is no need to worry. It can be solved! We'll look in detail at why this happens, how to fix the problem and add the site to Google, and break down important terms for easy reference on the subject.

Why is the site not showing up in a Google search?

First, you need to make sure that your site or page is not in Google. Often there may not be a problem, and you don't see your site because it ranks low in the search among other sites, or you entered the wrong search parameters. You can also use a different device, such as a cell phone when your site is optimized for a computer only.

To make sure there is no site, check the following aspects:

  • Safe Search should be turned off, as this feature can hide some Google sites.
  • Try to find the site or page using the domain name. For example, use the syntax site: domain name or site: page URL.

If you get relevant results, then your site is in a Google search and the site has been indexed successfully. If the result is negative, then perhaps the problem is the absence of the site in the Google index. Read more about site indexing next.

Why doesn't the site appear in the search?

There may also be a number of other reasons why the site does not appear in Google search.

  • Your site is new. It takes time for Google to process new web pages and sites, so a newly created site may not show up. But it should be indexed. So checking Google's indexing of the site by using the site: domain name or site: page URL syntax can help here as well.
  • You have a block to the indexing of the site pages for search engines. This is done by using the "no index" tag (a snippet of HTML code). The problem can occur automatically if you set the wrong checkbox during the adjustment when adding code to each page (e.g. through Word Press).
  • You have a search engine crawl of the site's pages prohibited. This is done by using the robots.txt file that most Google sites have. This is needed to tell search engines whether or not they can crawl, your site. URLs blocked by this file will not be scanned, and your site will not show up in search.
  • Your backlinks are of poor quality or less of backlinks. The ranking is very important in Google's algorithms. Backlinks are proof that your site is worthy of attention. The number of backlinks from unique Google sites must be sufficient, or the page will not be displayed. You can check the display by using free backlink checker programs.

Also, note that these links should not only be on the home page but on every page.

  • Not enough authority page. Authority depends on the PageRank-based ranking algorithm. It counts backlinks and internal links as "votes".
  • A site is not authoritative enough. The relationship between ranking and Google's authority score of websites has long been known. But site authority is more important for some keywords than others.
  • The page doesn't match what users want. If you use irrelevant and off-topic keys on your page, Google will not rank it. Since users don't need that information on the keywords entered to search.
  • Your site has been sanctioned by Google. This is a very unlikely problem, but sometimes it happens. There are two types of Google penalties.

Manual Penalty. This occurs when a Google employee analyzes your site and concludes that it does not fit the guidelines for webmasters. Then your site may drop in search or be removed altogether.

An algorithmic penalty is a filter, Google's algorithm, that suppresses your page because of existing quality problems.

Each of these problems can be solved.

Why is Google not indexing the site?

Site indexing is the entry of sites in the search engine database, which is carried out by bypassing the work of search engine sites. All information about the site and its pages are indexed and then becomes available to users.

We've solved some common problems of the lack of a site in search and indexing, let's take a closer look at the problems associated with the indexing of the site.

  • The problem with duplicate content. It lies in the fact that the same or very similar page is accessible with different URLs (so-called mirror sites). Google tries not to index such content.
  • It takes unnecessary space in the index. Therefore, the site is indexed only for the canonical version. If you yourself have not set the canonical page, it will be selected by Google.
  • Long-loading pages. Long-loading sites are indexed as slowly. Reasons for slow loading: a large amount of content for processing by the browser, the use of outdated servers, too many scripts, that prevents the rapid operation of the CMS.
  • The endless cycle of redirects. This often happens because of coding errors and also interferes with the indexing of the site.
  • When rendering uses JavaScript. Problems do not always occur, but if JavaScript is used to mask them, can not avoid.
  • Cloaking is a violation of Google's guidelines and is used to make the site offer different content or URLs to users and search engines. It happens that the rendered and unrendered versions of pages are different, which is perceived by Google as masking. The result is the lack of indexing of the site.
  • Not all domain variants are listed. The Google Search Console must list, as well as verify, all of your site's domain variants.
  • The "no follow" tag can also interfere, it works the same way as with the "no index" tag.
  • SEO optimization problems. Optimization helps Google's algorithms better "understand" pages and sites. Poor optimization will slow down the site's indexing.

How to check the indexing of the site?

In addition to using syntax, you can do a Google indexing check via Google Search Console. This will help to quickly find an error and speed up indexing. You can also separately see the status of each page.

  1. Go to Google Search Console.
  2. Then go to "URL Check".
  3. Enter the search link.
  4. We get the result.

How do I make my site appear in SERP?

We've dealt with a lot of problems that can cause a site not to show up in search. It's time to learn how to solve each problem, add the site to Google, and how to make sure the site is indexed successfully.

How to make the site visible in SERP?

Fixing slow loading site: you need faster hosting or use a CDN (content delivery network). The loading speed problem may lie in the originally wrong CMS for the online store.

Fix infinite redirects: if you are using WordPress, then .htassess file will help you, just need to type in search Redirect301 and you will see all the files with redirects. Fix any errors. Change the 302 redirect to 301.

Fix ban page scanning via Robots.txt file: check if there is no "/" slash in the Disallow line. The presence of this symbol blocks all pages in the root folder. Remove it for successful indexing of the site.

If you don't really understand how .hatassss and Robots.txt files work, then it's best not to try to fix the problems yourself. Hire specialists who will fix all errors without the risk of bad consequences for your site.

Fix the problem with no follow and no index tags, to do this, replace them with follow and index.

To avoid penalties from Google, adhere to the absence of the following points: unwanted software on the site, masking, hidden links, hidden text, hidden redirects, irrelevant keywords, excessive number of keywords, duplicate content. To make the site open from every device, adapt the site for mobile platforms. A floating web (site layout that can adapt to the format of different devices) and media expressions (adaptation to device parameters and characteristics) may be enough.

Work on the ranking and authority of the site and individual pages. To do this, add more backlinks and internal links.

How do I add a site to Google?

Google Search Console can help you with this. It has the following functions:

  • Search for technical errors.
  • Keyword analysis.
  • Granting search engine access to the site.
  • Page scanning.
  • Maintaining Google sites.

Now let's look at how to add a site in Google, step by step:

  1. You need to create a Google account and Gmail.
  2. Proceed to add the site to Google: go to Google Search Console.
  3. Insert the address of your site in the text box and click "Add a resource".
  4. Confirm the rights to the site. There are several ways how to do this. The easiest way is to add a file to the site. 

By placing the HTML file on the server: you upload the confirmation file, upload this file to your site, click the link in your browser, and click the confirmation button. You can't delete the file even after the process is finished.

Through the meta tags: you need to add a short meta tag to the code of the website template. To do this, contact the technical support of your site or if you have the necessary knowledge, do it yourself.

5. Set up the main domain. To Google has not decided which main domain, and this has not led to a lack of indexing your site, you must select it yourself. To do this, click on the icon site settings and select the option that opens the site with a "www" or without.

6. Link Google Search Console and Google Analytics. This is also done in the settings under the "Google Analytics Resource" tab.

7. Add a link to your Sitemap. This is a map of your site that helps the works properly index your site. 

8. Be sure to work on the SEO optimization of the site. If you do not have enough professional skills in this area, our specialists can help. We provide different SEO packages:

  • The minimum package includes general monitoring and analytics of the site, redirects, fixing tag goals and HTML.
  • The medium package additionally includes work on the semantic core and keywords.
  • The maximum package includes links, usability and SMM.

How to add a site to Google indexing?

It is possible to apply for indexing the site using the "Invite Indexing" button. And to add many links at once, do it through Sitemap, upload and submit files.

If you refuse to index, you need to reindex the pages. This is done in the same way as applying for indexing. Just make sure that you find and fix the problem that was preventing your site from being added to the Google index. Then you will need to re-check the indexing of the site in Google.

If you need to do technical work on the site, so as not to disrupt the optimization of pages, close them from indexing. This can be done in several ways, which we discussed above, as indexing problems: through a file Robots.txt and tags no follow and no index. But don't forget to fix everything after the technical work and return the site to the Google index.

How long does it take to index a site?

If the site is new, it's indexing by Google robots may take about a week. But this does not guarantee that the site will immediately appear in high search positions because you need to do high-quality SEO optimization after the creation of the site. Re-indexing pages may take a little less time and the search position will be higher if you have already worked on optimizing the site.


Problems with the display of the site in Google and indexing can be solved. And you will see that if you carefully read and follow each suggested point. And in the case of difficulties, you can always turn to the experts and get excellent results without too much effort.

Your regular helpers in managing your Google site are Google Search Console and Google Analytics. Work carefully with them to extract unnecessary errors.

Last updated on: 07/05/2024