If you are familiar with the concepts of Google Shopping and Merchant, then probably by name you understand why this module. It generates an XML feed to download products from your online store at Merchant Center.
How to use?
In order to use this module you only need to install it on your online store and do not need to enable any more settings. You'll then see your XML feed at https: // {your-store} /includes/xml/google.xml.
Sometimes it is necessary to exclude some products from this XML. You can easily exclude them from the product catalog and uncheck them as in the image below.
What is Google Shopping and Merchant?
If you are not familiar with these two concepts, let's take a brief look at what it is and why it is your online store.
You may have seen blocks with a specific product as in the image below when searching Google
This visual advertising of products on the Google site is the result of the Google Shopping service.
What it gives your online store:
- product ads have images, price and other additional information so buyers get more information before they go to your site, which means you get more promising buyers
- if you add product ads, you will reach a larger audience for one search query
- according to statistics provided by Google product ads along with text increase traffic to your online store up to 90%, as well as significantly increase the percentage of sales
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