Google services (Ads, GTM, Analytics)

For highly customized ads, Facebook and Instagram use the "Facebook Pixel". Facebook pixel is an external script that needs to be connected to your store, after which partial information about your visitors will be transferred to Facebook. It is literally a pixel, it is transparent and has dimensions 1x1. First of all, this tracking code is needed in order to "save" visitors to your online store in a separate list, which will then be re-shown your ads on facebook and instagram. It is a must-have tool for any marketer and a must-have for marketers. Our module not only connects the pixel, but also delays conversions (events) on your site, which allows you to see a more complete picture of the effectiveness of the advertising campaign. It should be noted that the phrase "pixel" was not invented by Facebook, this mechanism is used by many different services, for example Twitter, Pinterest, Vkontakte, email newsletters, etc.

SEO Templates is a must-have module for any SEO, and for any store owner who plans not only to look at his site, but also to get traffic and profit from it. The SEO Templates module allows you to set individual templates for the meta title and meta description fields for the main types of online store pages. This is necessary so that the optimizer or store owner can fine-tune the display of meta fields for each group of pages, for example, one template of meta tags is displayed for some categories, and for another group of pages it is displayed in a different format. SEO Templates can be applied to such pages: - Home page - Products - Categories - Manufacturers (brands) - Search results page Example SEO Template: Buy {{CATEGORY_NAME}} {{PRODUCT_NAME}} from {{STORE_NAME}}. Price: only {{PRODUCT_PRICE}} UAH Where, {{CATEGORY_NAME}} - the name of the category of this product {{PRODUCT_NAME}} - the name of the current product {{STORE_NAME}} - the name of your online store {{PRODUCT_PRICE}} - product price If you don’t buy this module, it doesn’t mean that you will have empty meta title and meta description fields. By default, the store already has a standard template for each of the specified groups, and this template is hardcoded into the site code. If you want to register meta-fields for a specific product (or category, manufacturer), this option is available in the basic version of the site, this can be done right on the product editing page. But if you have a lot of such products, then it's easier to fill in (or change) their meta-fields using SEO templates. We also recommend that you look at the "Search Pages" module, which is useful for SEO.

Are you selling goods / services through an online store? Do you know what Google Analytics is and what are its capabilities? The Solomono team has developed the "Google Analytics + Goals" module with which you optimize your online sales. Google Analytics is a service with which you will analyze user behavior on the site. The tracking code is triggered when the user opens the page in their web browser. Statistics are collected using the Google Analytics counter on the company's server, and the so-called JavaScript counter code will be placed on all pages of the website. For convenient viewing of reports with statistics, you, as a user, can give reports a different priority of importance, removing unnecessary ones and adding significant ones. This will allow you to quickly analyze information on the traffic of a web resource, consider the necessary promotion parameters, etc. With the help of Google Analytics, you will know exactly what device visitors are using, from which cities and countries they come, what requests they find your site from, what sources they come from, what conversion and sales conversions, and much more, which will give you the opportunity to adapt to the maximum. site template for owners of mobile devices, so as not to lose customers from mobile traffic. You can connect goals in Google Analytics: - adding an item to the cart - checkout page - successful ordering - call back button In order to connect goals to Google Analytics, you need to go to "Admin" -> Goals and add goals, applying the exact name to them: add_to_card chechkout page chechkout progress call_button Goal setting steps: 1. button "add to cart" (add_to_card) -> custom -> add_to_cart, Event -> Action: add_to_cart 2. Checkout page - checkout page -> custom -> Checkout page, Destination -> reular expression: checkout.php 3. Chechkout progress - successful purchase -> custom -> checkout_progress, Event -> Action: checkout_progress 4. Button "call back" (call_button) -> custom -> call_button, Event -> Action: call_button After the goals are added, you need to go to the left column in the "Ecommerce Settings" item and enable: