Google services (Ads, GTM, Analytics)

In modern e-commerce, data is more than just numbers—it’s the key to profitability. Understanding how customers arrive at your site and why they purchase (or don’t) allows you to save on advertising budgets and scale winning strategies. The Solomono team presents the completely redesigned Google Services (Analytics 4 + Ads + Tag Manager) module. This is a powerful analytics hub for your store that works "out of the box" and meets the latest Google standards. What your business gains after activating the module: Increased Conversions: You will see a real sales funnel and understand at which stage customers "drop off" (e.g., due to expensive shipping or a complex registration form). Ad Spend Optimization: Thanks to direct data transmission to Google Ads, you can track ROAS (Return on Ad Spend) and invest only in the channels that generate real revenue. Deep Audience Insights: Discover which products are most frequently added to carts, which categories are the most popular, and how users interact with site elements. Speed and Stability: The module uses modern JavaScript hooks. This means data transmission does not slow down page loading and works correctly even with unstable connections. Key Features and Functionality: 1. Full Google Analytics 4 (GA4) Support The module is adapted to the GA4 event-driven model. It automatically captures all official stages of product interaction via Enhanced Ecommerce: view_item_list — viewing product lists in categories and search results. select_item — tracks the selection (click) of a specific product from the list. view_item — viewing detailed information on the product page. add_to_cart — adding a product to the cart. remove_from_cart — removing a product from the cart. view_cart — viewing the shopping cart page. begin_checkout — tracking the start of the checkout process. add_shipping_info — selecting a shipping method. add_payment_info — selecting a payment method. purchase — the final successful purchase event: transmission of Order ID, currency, total amount, and item list for accurate reporting. 2. Google Ads Integration (Conversions and Remarketing) No more manual insertion of tracking codes. Simply enter your Conversion ID and Conversion Label. The module will automatically transmit data about successful purchases, allowing Google algorithms to better optimize your ad campaigns for acquiring new customers. 3. Flexibility via Google Tag Manager (GTM) For experienced marketers, we have added full GTM support. You can connect any additional scripts (Facebook Pixel, Hotjar, support chats) through a single container without interfering with the site’s core code. 4. Custom Events by Solomono (Micro-conversions) In addition to standard orders, the module helps track activities that often lead to sales or serve as important communication channels: call_button — clicking the "Callback" button. contact_click — tracking clicks on active phone numbers or links in the store's contact section. Technical Advantages of the Solomono Implementation: Seamless Integration: All settings are located in a single section of the admin panel: “Promotion → SEO Settings”. No Conflicts: The module is designed to avoid conflicts with other JS scripts in your store. Easy Transition: If you are still using the outdated Universal Analytics (UA-XXXXX), our module will help you transition to GA4 smoothly, maintaining the accuracy of your data collection. Don’t let your data go to waste. Enable professional analytics from Solomono today and start making decisions based on real facts! Useful Links and Instructions: How to connect Google analytics How to connect Google Tag Manager Goal setting in Google Analytics 4

For highly customized ads, Facebook and Instagram use the "Facebook Pixel". Facebook pixel is an external script that needs to be connected to your store, after which partial information about your visitors will be transferred to Facebook. It is literally a pixel, it is transparent and has dimensions 1x1. First of all, this tracking code is needed in order to "save" visitors to your online store in a separate list, which will then be re-shown your ads on facebook and instagram. It is a must-have tool for any marketer and a must-have for marketers. Our module not only connects the pixel, but also delays conversions (events) on your site, which allows you to see a more complete picture of the effectiveness of the advertising campaign. It should be noted that the phrase "pixel" was not invented by Facebook, this mechanism is used by many different services, for example Twitter, Pinterest, Vkontakte, email newsletters, etc.

XML Sitemaps or sitemap is an important and useful tool for promoting any website and online store. This is a file that contains links to website pages. Thanks to this, search engines index the Internet directory faster and without errors, which ultimately increases its ranking among competitors. To automatically generate a sitemap for your store, the Solomono team has created an XML Sitemaps module. After installing it, xml maps of all products, categories, articles, brands, images and seo filters that are on the site will be generated. In addition to links, the files include information about languages ​​and the time of last changes - lastmod. All the necessary information is pulled up automatically and displayed by the link sitemap.xml Thanks to xml maps: pages will be indexed quickly; errors in indexing online stores with thousands of pages are excluded; search bots will not miss recently added or modified pages. All this will improve the promotion of your resource both in general and in individual narrowly targeted categories and queries.