Every year, the amount of information on the network and web resources increases significantly. And it is obvious that search engine optimization is the key to attracting quality traffic, and at the end, building and strengthening the brand. If your site is not visible to users on search engines, then what's the point?
Search engine optimization (Seo) methods, of course, change and improve, but there is a set of simple “golden rules of optimization” that you can start using today!
1. Social networks
A variety of content from social networks is increasingly being indexed and will continue to do so by such search engines as Google and others. Experts believe that this will necessarily lead to a blurring of the line between the "web" and "social networks" in terms of their importance for SEO. So it's time to cast aside all doubts and if your business is not yet on social networks, then we strongly recommend starting promotion. Fill business pages on Google +, Facebook, VKontakte and Twitter with interesting content with links to your website. Also take care of all kinds of social widgets on your website.
2. Video content
Quicksprout.com explains that in terms of organic Google rankings, videos are 50 times more effective than plain text. And research from Relesoo.com shows that video search ctr is 41% higher than text.
Video content is not only a great tool for attracting users, but also a good way to promote your site through search engines. The sections “images” and “videos” are in the top of Google.
3. Mobile version of the site
A typical consumer and potential client of any business today is not tied to a computer, he does not sit still.
You need to come to terms with this and accept the fact that the percentage of viewing and searching web pages on mobile devices is constantly growing. Mobile responsive websites are not a luxury, but a necessity. Keep in mind that Google's search algorithm pays more attention to those sites that are mobile-friendly :) This means that pages with the correct mobile version will rank higher in search engines than those that do not have a mobile version.
Just ask yourself a question - do you like using the mobile version of your company's website?
4. Create a blog on your site
A little later, we will definitely tell you about all the nuances of internal website optimization. How to write articles correctly so that they are useful.
For now, just remember that this is an important detail. Interesting and useful articles of our own production with 100% uniqueness (check here: http://text.ru/). We post on our website, as well as on other sites, offering news. Post separate paragraphs on thematic forums. The main thing is that with a link to the source;)
We have collected basic and simple points to improve the optimization of your site. They are easy to adhere to, but the benefits will really be noticeable. Later, we'll dive into a variety of methods to drive traffic and promote your business from contextual advertising to social media targeting.
In the meantime, share your opinion, was this article useful and what else would you like to read?