Our audience is becoming more enlightened and after developing a web site wants to understand its promotion. Well, we will certainly help in this.
Yandex.Dzen is a Yandex browser advisory service that, based on a search query, creates articles for the user that may be of interest to him.
Where dwells? In the Yandex browser (at the bottom of the page under the “Weather”, “Traffic”, “Map ” blocks), in“ Yandex. Launcher ”, on the page zen.yandex.ru. Zen also already has its own mobile app.
Audience: Yandex.Dzen audience is 13 million people (information has been updated)
Interesting fact: there is monetization.
We are often asked if you are creating websites in Ukraine, where they mostly use Google (after all, the Yandex Browser is banned), then why promote websites in Yandex
1. Those who have always used Yandex and continue to use it by connecting different services in the browser to change the IP address
2. Yandex Zen is designed to interest your client with interesting and useful information. The reader goes to the site, it takes time to read the article, and at that time you get the invaluable time that users spend on your site and get high rankings. The reader, in turn, receives interesting content.
3. Attendance is growing, search engines see that your site is popular with users and also promotes it in search.
Today marketers and seo specialists think like this: it doesn't matter at all what hosting you created a website in Ukraine or Russia, you need to promote it in all (!) search engines
The service of recommended articles can be reached in 2 ways:
1. Via RSS feed
2. Register a channel
We will tell you how to register your channel.
First you need to register with Yandex and enter your profile
Go to https://zen.yandex.ru/media and register the channel by clicking the "Become an author" button. Then read the introductory article from the service with useful tips.
If you do not have time to write an article in person, we suggest not only ordering the site, but also filling the blog with articles or news that can later be transferred to Yandex.Dzen with a link to your site.
What “buns” does the service promise to the authors?
1. Zen team promises operational support to the authors.
2. Affiliate program for authors of quality content
3. Stories in different formats: Article, Post, Narrative, Video
4. Personal performance statistics helps determine which type of content users like best.
5. Bonuses for the best content
6. Tips from professionals to help you feel at ease.
Fill profile with data. Upload a logo, add information in the channel description and a link to the site’s blog or the site itself. Add social networking links and provide contact information. Everything. Now you can start writing interesting content.
To link your site with Yandex. Dzen there is a so-called “face control”:
1. The site must be older than 1 month
2. The blog must have at least 20 articles with at least one image.
3. Articles should be relatively new.
4. In the last 7 days, the channel must contain at least 7,000 readings of articles.
Of course, everything may seem complicated, but for an audience of 10 million people it is worth fighting.
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