E-Commerce Trends in 2019

Surely you are trying to keep up with all the updates and news in the field of e-commerce. It does not matter whether you already have a working site or it is only in development, in any case, you need to follow the trends that change every half year.

For January 19th, the statistics for the 2018th year are already summarized: how many users used the desktop version, and how many mobile users for online purchases; what design affects usability and conversion; which of the functional causes the greatest involvement and clickability of users. After reviewing all the data and hearing the opinion of experts, it is possible to make unambiguous conclusions about what should be an online store in 2019.

Trends online stores 2019. Design

The design of desktop versions should be close to the design of mobile versions, which are increasingly getting used to by users. Conciseness and simple navigation - this is what you need to strive for when creating websites.

Menu

In the desktop version, the usual thing is the top menu with 5-10 items. In the mobile version, all these sections are placed in a single "Menu" button, which in clicking opens a convenient list.

Search line

The search string in the mobile version is also simplified: it is usually a small icon that, when clicked, expands to a string where it is convenient to enter a search query. The whole design should be simple, and not confuse the user, make him “wander” for hours on the site in search of the right product.

Card Product

In the product card, you also need to remove all unnecessary:

1. Long stock button

2. Extra text with information about delivery and payment (this information may be in one section of the site)

3. Comparison of goods

4. Likes and comments

How to arrange a product card for user involvement?

1. Large, clear product's photo

2. A short but informative description

3. Feedback from social networks (number of comments, likes)

Trends of eCommerce 2019 suggest a decrease in banner advertising on sites, as more and more users develop banner blindness and a negative opinion towards banners.

General structure

Why famous marketplaces such as Amazone, AliExpress have high usability? After all, so many different stores are located on the site. Their structure is so easy to get confused. But no, they are all similar in their functionality, the location of the menu and search, and users on an intuitive level quickly find what they need. In the online stores should also be developed a generalized structure that will help buyers quickly maneuver across all pages. So, another eCommerce 2019 trend is a generalization.

Functional

What should be the online store in 2019 on functionality? - Multichannel. It is necessary to use all possible sources of sales and advertising: marketplaces, social networks. Integration modules with third-party resources will be relevant, so that you can easily unload and load products from / to:

• marketplaces;

• social networks;

• sites of other resselers

Social networks

Trends online stores in 2019 include integration with the most relevant social networks. When creating websites, you should immediately take into account that the pages should have a YouTube video player with a product review or other useful video. It should be easy for users to share the product on social networks fb, pinterest, twitter, vk. It is also necessary to make the transition to the Instagram network, which continues to gain popularity in Ukraine. Another promising source is the channel in the telegram. Now there are so many opportunities to sell products on the Internet, so why not take advantage of this?

You can order website creation in Kiev, Kharkov, Dnieper, Zaporizhia, Rivne, Lviv, Ivano-Frankivsk and other regions of Ukraine on our website. You can choose any possible designs on this page.