Content for the online store

Over own "brainchild", I mean a website or an online store, you need to constantly work, upgrade, improve. Every day, the customer becomes more demanding in terms of and service, simplicity, convenience and ability to make purchases in a few moments.

It's even funny if you remember how the texts for online stores were designed before. The site had a single verbal pun, and all the keywords were simply added to the footer of the page. Yes, it worked it last, but not now.

Today, the content of the online store should be meaningful, attractive, cling the buyer. The cards of the goods must be as informative as possible. All sections on the site completely exclude customer questions.

That your online store attracted not only traffic, but also motivated to shopping, consider several main topics:

1. What need to write on the main page of the site
2. What need to write in the text "About the company"
3. How to draw up a product card correctly

What to write on the main page of the site

The main page of the site should briefly tell about the whole store from the first sight. For the buyer there should be only useful information.

Chip. As a rule, the main traffic falls on the main page, which means it is necessary to distribute the weight. Think about how the section should be promoted: maybe you have a new collection of children's clothes or a new service, which customers do not yet know. Advertise this on the main page of the site.

The main page is a navigator and depending on what you write on the main page of the site and where you send the buyer, there will be some traffic.

What to write in the text "About the company"

The content for the online store includes the writing of the text "About the company" or "About us", which causes many difficulties, both for owners and copywriters. The text "About the company" is usually placed in a separate section of the site and does not require promotion, so you can write it without keywords.

What to write in the text "About the company":

1. The history of the brand
2. Tell about your team
3. Describe why you offering exactly these products, services or brands
4. Write what customer problems you solve
5. Answer the most common questions in the FAQ section
6. Tell us about the benefits of your product

Chip. The main rule of the text "About Us": when talking about your company, always write about the fact that you understand the client's problem, you can solve it, provide the most favorable conditions. The text "About Us" should be on the basis of the texts "About you and for you" (meaning the client), where the facts about the company are subtly intertwined and the interests of the user are affected.

Example of the text "About Us".

How to draw up a product card

What will interest the buyer in the second place after the main page? Of course, the product card with a detailed description, beautiful photos, clear characteristics.

So, the basic rules how to issue a product card:

1. Make an appetizing description of the goods. On 500-600 characters it is necessary to tell about the main advantages, who will approach or like it. Emphasis on emotions, especially this works well for a female audience. If you are a product for the strong half of humanity, the main thing here is to focus on practicality and benefits.

2. Technical characteristics are better displayed in a separate block, but the functions can be listed in the description.

3. For children's products, focus on material safety, high quality and comfort for the child. If you write about any board game or toy, tell us about the rules and how the child will develop and what skills to acquire.

Photo

The main rule: the more and more detailed, the better. But do not need to clutter the card with photos from the same angles, it tires and does not contribute to buying.

What are the photos for the goods card

• Large and small plan;
• In several colors, if this is relevant for one model;
• Photos of individual parts (if they are important when selecting);
• Professional pictures on a white background;
• Live snapshots (you can use those what provide customers in reviews)
• A photo of the product on a scale, so that the size is clearly visible;
• If it is clothing - texture of a fabric;
• A photograph of the goods during use;
• Photos in the interior;
• Accessories;
• Packing.

It may take a lot of time to process the photos, but remember that quality photos that completely exclude customer questions are 70% successful purchase.

You can take a few ideas for a company blog in our article "What to write in a personal blog or 15 types of content that works 100%»

In the next article we will tell you how to design and what to write in sections:

1. News
2. FAQ
3. Contacts
4. Return of goods, guarantees

You can order an online store in the company SoloMono and get an already ready site in 1 day.