Evgeniya Slasten
Articles of the author Evgeniya Slasten
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Case: creating an online store of cosmetics White Mandarin
Before you decide to buy an online store or not, you can get acquainted with one of our projects on osCommerce – OS White Mandarin. Direction: natural cosmetics Brief: The site should be functional enough, with a design appropriate to the topic + include the possibility of registering distribut...
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17 ideas for Instagram for business accounts
You decided to promote your business account on this social network? Or you already an experienced user? And in either case, you just need fresh, inspirational ideas for attractive posts. We have several interesting thoughts for effective posting in Instagram. 1. Congratulations on ... The ...
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How to open an online store of jewelry
The sale of jewelry, as a business, has become a profitable direction in the field of ecommerce and there are several reasons for this: jewelry only needs to be beautiful, which can be displayed in the online store; compact size has an advantage in terms of inexpensive delivery; this ty...
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Open the online store with a wristwatch
More and more representatives of small and medium-sized businesses understand how it is now important to open an online store. Whether it's an online version of an existing brand or OS from scratch, e-commerce can cover a fairly serious segment of customers. When you create a version of an exi...
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How to open an online cosmetics shop
If you are interested in the topic of how to open an online cosmetics store, congratulations, you have chosen one of the most popular and almost win-win directions in e-commerce. Pros: a huge target audience, a large selection of suppliers, a high-demand product, a wide topic for the impleme...
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How to open an online store of children's goods?
For 10 years, our company has been creating websites in Kiev and other cities of Ukraine. We have gained enough knowledge about all the nuances of each type of business and want to share this knowledge with you. Everyone wants to find the very niche in which you can feel comfortable and earn inco...
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How to open an online store
If you are the type of people who make products with their own hands, get pleasure from it and want to develop in this area - congratulations, you involuntarily became a representative of one of the most high-end areas of Instagram, Pinterest, FB and other social networks - hand made. Handmade f...
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6 Ways To Increase Traffic While A Website Is Promoting By SEO
The opening day of your own website is always very exciting. As well as the opening day of any offline store. All waiting for the first visitor. How much time should pass before the first, then the 10th and 100th visitors appear? It depends on a number of factors. On average, they give a site pro...
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How to motivate employees: offline and outsourced
Procrastination - this term probably already caught your eye, since recently all social networks, telegram channels and other sources of mass media have been talking about it. Procrastination is the constant postponement of affairs "for later." And if you are a procrastinator, this is still half ...
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Getting Ready For Google's New BERT Algorithm
On October 25, 2019, Barry Schwartz, a well-known blogger who writes about search engines and search marketing, published information about the launch of a new Google algorithm called Bert. According to Barry: this is the most significant event since 5 years ago Google released the self-lea...
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Case "Moving an online electronics store to the osCommerce adaptive platform"
Moving an online store is always exciting for the owner, as there are many reasons for excitement. A number of questions arise: "Will it be better after the move?", "Won't position be lost in SERP?", "How will customers react, and new users?". In most cases, the move has a positive effect on prom...
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How to take photos of products to sell them
Quality product images, detailed description and listing of all characteristics significantly increase the likelihood of purchase. Of course, you can order a professional subject shooting in a Photo Studio, but this fun is not cheap and can even be unprofitable for certain categories of goods (e....
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13 types of social proof and how they will help you promote your products and services in 2020
Social proof is a way of influencing other people and influencers when deciding whether to buy a product or service. In other words, when buying a product, the user is looking for social proof that the product is really good. An opinion leader, an expert in the field, a reputable comp...
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3 strategies that helped brands survive the global crisis
The owners of large companies shared working strategies that helped them survive the crisis and even make good money: 1. Advertising on social networks Today many people working from home. It made sense to focus on branded content and social media ads. The marketers spent about $ 93 b...
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How to open an online clothing store in 2020
Clothing sales through e-commerce are in the top 3 sales of all goods along with electronics and gadgets. Fuel to the fire has been added to restrictions in offline stores due to quarantine. It has become convenient to choose clothes in an online store due to the fact that detailed measurements o...
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Creation of an online store of auto parts
Opening a car parts business is an incredibly profitable business: according to statistics, every 10th Ukrainian buys his own car for about 15 years. Considering that today the quality of cars leaves much to be desired (to put it mildly), opening a business selling car parts, you can become the o...
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How to organize delivery in an online store. Logistics for online stores.
If you decide to open an online store from scratch, in developing a business plan (and it must be), you must consider one of the largest expense items - the organization of logistics online store. If you are working with one supplier, then there will be no problems. You can either send the goods ...
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How to name a store?
Entrepreneurs who have decided to engage in online commerce are well aware that a sound brand is one of the most important tasks. As you call the ship, so it will start traveling (the meaning: the name which you give to your ship will determine its future). Everyone wants to create ...
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SEO Case: Promotion of the online store of goods for Airsoft's games
Maxairsoft is located in Slovenia and sells airsoft weapons, equipment, ammunition and other accessories for Airsoft games. The target audience: Strikeball players, hunters, police officers, security officers, fans of outdoor activities and survival games. The problem the client came...
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Opening new horizons: how we created an online store for the NBU
Contents General information about the client Target audience The problem Preparing for creation What we did to optimize the CMS Real-time testing Results and benefits What conclusions were drawn and what we learned in the process Main customer information The National Bank of...
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Case: How we created an online store with pet products
Content Company information Before and After What tasks were accomplished Menu Filters Buyer's personal cabinet Brands page Product card Shopping cart Promotions page Blog SEO In 2018, we were approached by the owner of an online pet store. The site was running on the old osC...
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Case: updating a boat rental website in the Netherlands
We were contacted by one of our regular clients in the Netherlands with a task to update their website. One of the client's businesses is booking boat rentals for recreation and walks along the canals of Amsterdam. Discover the Challenges and Solutions in Our Latest Case Study ...
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Allsoft's move from Bitrix24 to SoloMono
This case study will present the journey of an online store that moved from the Russian Bitrix24 platform to the Ukrainian SoloMono platform. This decision was driven by the need for better technical support, better local support and security (both user and payment data). But the main reason for ...