Solomono
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Create ecommerce store - its easy!
Hello! Without delaying, we want to share stunning statistics! To date, according to the survey, 6 out of 10 start-up brands and young companies still do not have their own website. Of course, we live in an era of technological discoveries, but nevertheless, you can still observe a huge fl...
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Golden rules of website optimization
Every year, the amount of information on the network and web resources increases significantly. And it is obvious that search engine optimization is the key to attracting quality traffic, and at the end, building and strengthening the brand. If your site is not visible to users on search engines,...
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Tips: How to wake up in the morning
It is a well-known fact that almost all successful people are larks. They are more active, friendly and optimistic. They study and work better, are less likely to become depressed and more often achieve success. Therefore, every evening we promise ourselves that tomorrow we will begin the day, ne...
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First steps in optimization of your ecommerce webstore
“Solo” – означает самостоятельный. Поэтому, в нашем блоге вы найдете подсказки по раскрутке созданных магазинов. И начать, пожалуй, стоит с самых основных, первых шагов по раскрутке сайта в интернете. Мы не будем в этой статье углубляться в каждый пункт. В первую очередь у вас должно появиться же...
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New and fast Attribute Filter
We made Attribute filter in 140 times faster! So, now even you have 5000 products and 100 000 attributes, your page will loads only for 1 sec!
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Instructions: Internal site optimization
So .. We personally were able to create an online store SoloMono: D We have a ready-made site and an online store engine. We studied the golden rules of optimization, passed the first steps, we want to sell. But how? It is not difficult to promote a website, the main thing is a systematic appro...
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Instructions: External site optimization
After we completed the young seo course, mastered the golden rules of optimization and went through all the steps to introduce the utilities of internal optimization, it was time to seriously tune in to external optimization. In fact, external optimization is the work with external links. It is t...
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Google Analytics для самых маленьких: отчеты
If you have a website, we very much hope that you are actively using Google Analytics, analyzing your actions, increasing the brand's success. If you actively use, but do not know why, then welcome to our blog! We will be happy to tell you about the basics of working with GA to help you under...
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How to open an online store in 2017
It's about: How to choose a topic How to find suppliers How to create an online store and develop it This article will be useful for different areas in the Internet business. Since there are already a lot of articles written on this subject, we will not reveal anything new to yo...
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Google Analytics for the little ones: important tools - blog solomono.net
Today we will tell you about three analytical tools, such as: segments annotations Segments are a set of GA data that meets the criteria you selected. To make it clearer, an example would be combining data about visitors to the site from some strategically important city for you, a...
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Case transition from Joomla to Solomono
Move the online store of the outdated engine Joomla 1.5.6. on our online platform Solomono. Project Tasks ✓transfer of goods: Transfer of all goods with the original data. ✓transfer categories: Transfer all categories (subcategories) with the original data. ✓Redesigning the url buildi...
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The place of social networks in the promotion online store
We have already passed the courses of external and internal optimization of the web-site. In one of the articles we already mentioned the promotion in social networks. In everyday life people walk along the streets, looking for something in their gadgets and not noticing anything around. And the ...
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How to post and raise your website in the search engines
We have already told you about one of the ways to promote your own brand or store on the Internet. Advertising in social networks is great, but even owning personal site, you can still stay unnoticed. That’s because you forgot about the main thing: your website is lost in the s...
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3 Ways to Improve Your Online Store
111Creating a website for an online store, people make a lot of mistakes. Among the mistakes there are a few obvious ones, for example: the absence of a mobile version of the site-store; complicated, inconvenient, incomprehensible design of the website; the need to register and fill in a lot of u...
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The main technical mistakes made while creating a website for an online store
While creating a web site for an online store, many make mistakes can be made. Some disadvantages in the structure of the website or its functionality can cause your client simply does not want to deal with you. To create a successful project, you need to consider a variety of factors and nuances...
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Is WordPress suitable for creating an online store
What Choose: WordPress or SoloMono Online Store Today, every businessman is keen to learn more about e-Commerce, because he understands that now is the era of online shopping, when people are more willing to order products in a comfortable home setting. The businessman decides to create an...
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Online-store templates
While creating an online store, beginners are faced with a cost problem. Now the creation of a good website, its design and support is a lot of money. Not every businessman-beginner can afford it. The templates are here to help. A website template is a ready-made HTML-page created by the designe...
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Usability of online-store
Together we have analyzed a lot of topics related to the opening of the online store: what to avoid, how to optimize the store's website and ect.. Well, let's move on. Surely you could hear a phrase like "website usability." This factor affects your profit. Comfortable in use and intuitiv...
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Choosing the color scheme of the online store
The success of an online store depends on many factors. However, the potential buyer first of all pays attention to the appearance of the store's website. In this article, we will talk about what is best to avoid, and what needs to be paid more attention, especially in terms of the selection of c...
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5 reasons to choose a ready-made online store Solomono
You already know what it takes to open an online store from our previous article. Creating a good quality website for an online store is an important and costly business. If you are a beginning entrepreneur or simply want to save your money and time, the best option is a ready-made "boxed...
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The basic principles of the online store usability
If you do not know what usability is and what factors affect it, we recommend you to read our previous article. If you are already familiar with the concept of usability and do everything to improve it, then this article is for you! A general impression about the online store is created f...
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Choice of modules for the online store
In order to create an online store, the first thing you need to do is to decide on a business model. Based on the business model it is possible to pick up the necessary functional and a set of modules for the future web store. A website module or plugin is the software part of t...
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The web design trends for webstores in 2017
After choosing a suitable color scheme for your webstore, you can start choosing a design. If you are new to the world of e-commerce, SoloMono recommends using a ready-made design and template. In any case, it is worthwhile to know what are the current trends in web design for online stores,...
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What is better to choose: a marketplace or an online store
The world of e-commerce is growing every day. Many stores want to expand the segment of customers and increase sales. To do so they go to the Internet, because the Internet users are active and the amount of users growing instantly. Both beginners and owners of existing stores ...
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Simple tips for improving the search engine optimization of the online store
Search engines are improving day by day. Companies create new issuing algorithms. Methods and principles of SEO-promotion are also changing. Let us tell you how to improve the search optimization of your online store. Content from social networks According to statistics for 2...
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5 Ways to improve the online store design
According to Stanford University statistics, 46% of users make an opinion about the website or online store based on its design and interface. You already know how to choose a favorable color for an online store. In this article, we'll show you the ways to improve the design of your onl...
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Features of the company's promotion on the Internet during the crisis
Competent promotion of the online store and the company as a whole is one of the most important factors of success. In the face of the economic crisis, many popular companies cut advertising costs and for new web stores it may not be affordable at all. Our company SoloMono wants to show you a few...
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How to run a business on the Internet
Every day more and more people are plunged into the world of the Internet. It's easier to make purchases online. Starting your own online business is a tempting idea. It seems that it is not difficult to open a business on the Internet. There are only a few questions: "where to start?" And "how m...
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Performance indicators, which should be monitored by every owner of the online store
Every Internet business owner wants to increase sales and improve the quality of his store. The effectiveness of the online store depends on several indicators. Key performance indicators or KPI show how fast your Internet business grows. You have a huge advantage - you can track these K...
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Online store advertising: where to start
It is quite simple to create an online store, but to make it noticeable is complicated. In this article, we will explain why it is worth of paying a lot of attention to the advertisement of the online store and how to begin the web store advertising. Before choosing the methods of web sto...
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DDoS attack of online shop: what is it and how to fight it
Perhaps you see this abbreviation for the first time and you will be surprised at how important it is to know its decoding. Ordinary administrators have to deal with DDoS-attacks very often, but many ordinary users are not aware of such a things. What is DDoS attack DDoS or Distributed...
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Domain: purchase, changing, registration
Before creating a website for an online store, you should familiarize yourself with the term "domain". For those who hear this term for the first time, a domain is the address of a website that distinguishes it from all others. This is the name of the website, which we see after "https: //" in th...
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How to protect your website from hacking
Protection of the website from hacking and various hacker attacks is a very relevant topic in our time. Attackers often try to attack online stores or various information portals. We already acquainted you with one of the types of hacking tricks - DDos-attack. If you have not read this article ye...
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Mobile version of the website: how to make and whether it is necessary
Nowadays it is difficult to find a person without a smartphone in their hands. More often people search for the various goods from a telephone, after all it is convenient and quick. You invested a lot of money and energy into developing your website for an online store, but if you did not develop...
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10 factors of site success (part 1)
We collected 10 factors that affect both the loyalty of visitors to the site and the purchases in your online store. We hope this information will help you to optimize and improve your performance and improve your sales. So, let's go! 1. Design The main factors of formalization are: n...
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10 factors of site success (part 2)
In the first part, we talked about common factors that affect the conversion of the site, whether it is a business card site of the company or an online store. In the second part, we decided to give the online store more attention, so let's list the following 5 items for MIs that attract your cus...
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How to promote the site in the TOP or that like Mr. Google and Mr. Yandex
Promotion of an online store or website requires users to do their best for today. To please Yandex and Google and get into at least the first 30-ku you need to try hard, but the result will be good. Website promotion in the search engines due to contextual advertising is already working badly...
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Keep your hand on the pulse with Google Trends: a brief overview of the service
If you have not heard about the useful service of Google Trend, then this review will be interesting for you. Imagine that on your site there is a blog, in which it is best to write seo-articles that are relevant and interesting for the user. But what to start? What topics are most relevant today...
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Type-in traffic: what it is and how this indicator increases the position of the TOP
This article will cover the question of what it is “type-in traffic”, how it affects the optimization of your resource, how to receive TI traffic. So, type-in traffic is transitions by entering the URL of your site into the address bar. The higher the indicator of type-in traffic, the more peopl...
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How to choose keywords
The choice of keywords always causes difficulties and disputes, as among SEO specialists, copywriters, and site owners. We collected advice, which is used by the first and second and third. All key requests of the site are a semantic core and on how well it will be composed depends on the issuan...
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7 errors online store
Surely you yourself went to such sites, on which seem to be all right, but there is something repellent. Let us dwell in detail on each "repeller" of the IS because of which you can have a large percentage of failures. 1. Saturation of colors, excessive graphics, lots of anim...
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5 ideas for writing the text "About the company"
Do not know what to write in the section "About the company"? Let's give some examples 1. History of development: tell your clients how the company was formed, what kind of idea and goals the founder had. Write down what problems you are helping to solve to users. The whole text should tell how ...
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How correctly to make a technical assignment for a copywriter
Mr. B is a successful businessman who, in addition to his usual store, decided to open an online store to reach more customers. Everything was already ready, the site was filled with goods and only left to write good texts. Mr. B found a copywriter and said: Mr. K, write for my store texts, while...
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How to write an exciting article in a blog: 9 tips
Each advanced site already has in its arsenal a page with its own blog. If this is an online store, then in this section you can publish an overview of products or advice on how to choose products correctly, if this a corporate site, then most often here are published the company's achievements, ...
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How to protect content from theft
Imagine the following situation: to fill a site or an online store with quality texts had to hire a copywriter and lay out a big sum. The work was worth the money spent and now your resource is filled with quality, unique texts. However, you notice that the site does not advance, or even falls...
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Types of advertising on the Internet. Advantages and disadvantages of each
Do not know which type of advertising to choose for your product, service or resource in general? First, let's consider what types of advertising on the Internet exist: Contextual advertising Banner advertising Advertising in social networks Viral advertising Advertising distributio...
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How to create a logo: step by step instructions
Logo - a graphic element that displays the activities of the company, its essence, distinguishes from others. In one emblem you need to display a certain message of the company to its customers and if you succeed, you can put another plus on the path to successful brand development. Why is the...
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How to choose a font and color for the logo
These two components are an integral part of the emblem itself and their presentation should be ideal for perception. Also, the font and color should be harmoniously combined. First, consider the first element - the font. The font should be readable, well perceived, fully convey the message of t...
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Micro-markup: what is it and how does it affect the promotion and traffic increase?
Micro-markup - attributes and tags that are prescribed in the html code of the page so that the search robots can better recognize the information. As practice shows, micro-markup also positively influences behavioral factors, because thanks to it information is beautifully framed and submitted i...
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What to write in a personal blog or 15 types of content that works 100%
Whether you are a sales manager, a smm manager or a copywriter, a blogger or a regular social networking user, you're 90% interested in writing an interesting article. One of the most effective strategies for promoting your site is blogging: professional and personal. Users and readers are less ...
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How to check the indexing of a site in Google and Yandex
If you are promoting the site yourself, it will be interesting to know which pages were indexed by Google and Yandex search engines and whether they were indexed at all. Important! Often, indexing is confused with conventional scanning. Keep in mind that a search engine can scan page at once, ...
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Increasing sales at the expense of shares and discounts
Stocks and discounts are an excellent tool for increasing sales, but you need to apply it correctly, otherwise it can not only alienate buyers, but also ruin your brand's reputation forever. What actions can be done in the online store: 1. Promotion at a discount How it works: discounts ...
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How conduct technical analysis of the site
Do you do everything right to promote the site, but it still remains at the very end of the search? Visits practically are not present, though in a site it has been invested many means and forces? Perhaps your resource does not meet the technical requirements of search engines. Then you need to p...
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Promotion of the VK group
Social network VKontakte is among the 6 leaders and moreover takes the first places in popularity. At first it was a "social network", where people talked, searched for friends, exchanged information, listened to music and just relaxed, but over time the network became a powerful tool for busines...
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15 ideas on which you can earn in crisis
The content of the article: Part 1: What to sell in online stores in 2020 Part 2: 15 ideas that you can earn in a crisis Before you can create your online shop in 2020, it is necessary to think well, rather than to fill it. Competition in the last 3 months in online sales of goods skyroc...
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Developing a strategy for email marketing
What is the mailing to a client know both beginners and experienced businessmen. Let's define the term by the mouth of a marketer. Mailing letters by e-mail is a tool for returning existing customers and attracting new ones, the opportunity to tell about company news, discounts and promotions. Y...
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Content for the online store
Over own "brainchild", I mean a website or an online store, you need to constantly work, upgrade, improve. Every day, the customer becomes more demanding in terms of and service, simplicity, convenience and ability to make purchases in a few moments. It's even funny if you remember how the tex...
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How to make out the main sections of the site
Let's start with the "News" section. This section is more focused on regular customers who regularly monitor the novelties of the online store. To promote the search, the "News" section is a good indicator of the success and relevance of the site. Rules for writing news for the site So, the...
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What it is the selling texts and how to write them
Before we tell you the recipe of the selling text, you need to find out what the selling texts are. The selling text is the text that causes the desire to buy here and right now. Not everyone copywriter may writing marketing texts, but if you find a really good specialist, then the text would ...
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How to optimize a site for voice search
Perhaps you will say that voice search in our region is not too popular, for example, neither you nor your friends use it, but this does not mean anything. Statistics show that to date, users are increasingly resorting to this function due to the fact that the search by voice reduces the time. Mo...
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Promotion of sites by buying eternal links. How relevant in 2020? What is link building?
You can always order the development of an online store from us, but we want you to plunge into the promotion of your resource. One way to promote websites is to buy eternal links. Anyway, this method was very effective earlier. How relevant is it in 2020? To begin, let's figure out what link ...
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Excursion to Yandex.Dzen
Our audience is becoming more enlightened and after developing a web site wants to understand its promotion. Well, we will certainly help in this. Yandex.Dzen is a Yandex browser advisory service that, based on a search query, creates articles for the user that may be of interest to him. Wh...
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Big update of our site
Dear friends, partners, customers and competitors! Today we have updated our main site SoloMono and made it better. Added new features and presented information at its best. What are the biggest changes? First of all, this is the addition of the possibility of renting an online store....
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Thanks to everyone who participated in our seminar!
On January 17, a training seminar was held at our SoloMono office, which was attended by novice e-commerce business owners. The aim of the seminar was to help build a sales and business strategy on the Internet. At the seminar we considered the following questions: • “How to find your niche...
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E-Commerce Trends in 2019
Surely you are trying to keep up with all the updates and news in the field of e-commerce. It does not matter whether you already have a working site or it is only in development, in any case, you need to follow the trends that change every half year. For January 19th, the statistics for the 2...
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WHAT SHOULD YOU NEED TO BE TAKEN INTO ACCOUNT WHEN OPENING ONLINE STORE IN 2019? WHY?
The perspectives for the development of online stores are enormous. More and more people understand that and try to develop their business through e-commerce. There is a lot of competition, and therefore it will be incredibly difficult to advance to the leading TOP. The algorithms of search engin...
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What is the correct sequence of actions when creating an online store?
Imagine that you have already clearly formed a desire to start your own business, get rid of daily commuting and realize your potential of entrepreneur. So, you want order an online store and test yourself in e-commerce. Where to start? Let's take a look at all the steps to create an online store...
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WHICH CMS ARE OPTIMAL FOR ONLINE STORE? WHY?
CMS (Content Management System) - site content management system; a set of scripts and programs that allows you to add / change content on the site pages (pictures, texts, videos, products, categories, etc.); "Engine" of the site. CMS for an online store provides an opportunity for the site ow...
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How to respond to a bad customer review
Even if you place orders at the speed of light, you update the assortment of goods and prices on time, and your sales manager has a certificate of completion of stress resistance training, anyway you will receive a negative review. There may be several reasons for this: • the human factor (man...
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What is Google Shopping and how it will help in sales
Google Shopping is a Google service that was created to enable customers to find products faster directly in the search and compare prices in a convenient visual block. The service was received ambiguously. On the one hand, it helped users get the lowest price for the product, and on ...
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Pixel Facebook: What is it, how to create and configure
Pixel Facebook is a tool that allows you to most effectively and accurately customize your advertising campaign on Facebook. The tool is a JavaScript code that the owner of the site or online store must install in the root file. What is Pixel Facebook for you as a business owner: 1. Based o...
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How to make a portrait of the target audience
15-20 years ago, the concept of a target audience was not at all among our entrepreneurs. There were suppliers, there was a desire to create an e-commerce service and on this ended the company's positioning in the market. Today, everything is different: many competitors have appeared, marketplace...
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How to check the quality of links
If you read our article on link building, you already know about 6 proven types of sources from which you can pull down a “piece” (sometimes quite large) of traffic. However, not all resources can benefit, and sometimes even harm the site. But everything is in order, for a start we will analyze w...
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How to use Google Trends. What is it: a useless service or a tool for a tremendous increase in sales?
Remember the movie "Back to the Future"? In one of the parts, the main character was worn with an almanac, where the winners of the sport for a certain period were indicated. The interest in this little almanac was clear: find out in the future which team won, travel back in time and put all the ...
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Checklist for maintaining an Instagram account. Tips for Online Shopping
Instagram can be a good source of profit, but it needs to be liked. If you persevere and follow these points, your account will fall into the "Recommended" list and will spin up with arithmetic progression. Checklist for maintaining an Instagram account: • Make out the profile header inform...
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How and where to find suppliers for your online store
Any work online store begins with a search for suppliers. The further work of the store will depend on how well you find a partner for yourself, because if the wrong product is sent to your customers or the order is collected for a long time, this will affect your reputation. How to find supplier...
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5 reasons to register in Google My Business
This method is suitable for those who have a store or organization with a physical address, since Google Business helps your customers find companies in the nearest location. So, 5 reasons to register your company in Google My Business: 1. This is a great opportunity to advance in Google se...
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Moving an online store with minimal loss
The site owner can think about moving in several cases: 1. Terms of payment for hosting or service of the online store itself have become unacceptable. 2. The online store fell under the search engine filter 3. You need to change the domain name to a better one 4. You must transfer th...
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How to design the "Delivery" page to exclude customer issues
Think this page is not worth attention? You will be surprised to find out that the reason for the abandoned baskets is the delivery conditions and lack of information. You may also be struck by the fact that search engines very closely monitor the pages “Payment”, “Delivery” and even “Contacts” a...
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How to design a page "Discounts and promotions"
Statistics show that the page "Discounts and promotions" is one of the most visited on the site. How to design this page to increase conversion Here are the main keys to register discounts and promotions: • time limit • banner on the main page • bright colors: red, orange • a separate...
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3 ways to build a subscriber base
Subscribers database - users who may be directly or indirectly interested in your product or service. The base is necessary for sending letters with promotions and offers, news, etc. Each of your subscribers at any time can become a buyer or customer How to build a subscriber base? There are 3...
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7 useful services and add-ons for online stores
Only someone who hasn’t been involved in e-commerce can say that running an online store is a trifle business. Conducting an online store is a constant work with an assortment of goods, customers, analytics, e-mail newsletters, seo, advertising, etc. The strongest and most patient, purposeful and...
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Installation store from archive
After you buy the site, we will send you link to download your site in archive. Next steps: 1. Download archive and unpack it. After unzip, you will see 2 files: install.php and site.zip - you dont need to unzip thsi file. 2. Upload this two files to folder in your server where ...
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What payment systems to connect to your online store
What kind of payment systems to choose for your business is worth considering even at the stage of creating an online store or website. Before ordering development, check with your provider what you can integrate. Before proceeding to the instructions on how to accept payments on the site, we wil...
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How to prepare an online store for Black Friday
Black Friday is a great chance to increase traffic and sales, get a good customer base. How to prepare for Black Friday, so as not to suffer losses. 1. First you need to determine the strategy for your stock company. The main goals may be: attracting new customers, repeat pur...
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5-point checklist: how to make your e-commerce business special and simple
According to analysts, by 2021, the e-commerce market will grow to such indicators: • The number of customers in online stores will grow to 2.14 billion people • Sales will be $ 4.5 billion But the main question for the businessman remains "How to choose a niche a...
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November 14 - World Usability Day
This holiday has been celebrated since 2005 by everyone who at least somehow works to create convenience, practicality and, if you want, ergonomics in their product. The term refers not only to web products as we used to think. Even ... a door handle can have good usability. Yes...
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Cold Call Script: Sales Funnel Script Guide
First, let's look at what a sales script is and why your online store needs it. If you think that there is nothing better than an impromptu dialogue and live communication with a client, then this article is useless to you. But if you want to test various scripts with your sales manag...
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9 e-commerce trends in 2020
Specialists and analysts of e-commerce called the trends of 2020 for online stores. What will prevail in the early 20's: 1. Visualization Visual content plays a significant, if not major, role in the purchase. There are more and more visual aesthetes, which means you need to tak...
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How to open an online store of home goods from scratch
Every novice businessman, who want to try themselves in e-Commerce, the question arises, how to choose a product for an online store. Will this product be in demand, what is the margin you can put on a particular category of goods. How to open an online store without purchasing goods. Let's look ...
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Setting Title
At the beginning of the creation of an online store, it is necessary to adjust the Title (the inscription on the Site tab) Title is the main meta tag used to indicate the title of the web page. Its main task is to tell visitors and search engines what to expect from visiting a web page (...
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How to make navigation in Instagram account
If you have an online store, in the instagram profile you've probably periodically publish the products. How to make for all of the items menu to sort them by type or purpose. Plan of action is not difficult: Develop your own unique hashtags. They usually consist of the company name and the...
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Featured Snippets: what is, how to get there and whether
The company Google is constantly working on its search engine and improving it. It used to be a promiscuous accumulation of links and websites, today in Google you can for a few seconds to find a quick answer to your query. SERP added more functions. In Featured Snippets in 70% of cases fall s...
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A check-list of 50 factors of ranking websites in 2020
The changing algorithms of Google is accompanied by mass discussions as SEO professionals and marketers. Everyone wants to understand how now you need to optimize your online store, to get to the coveted TOP. Go directly to the ranking factors in 2020. For a basis we took the Google search engine...
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Compare Solomono osCommerce vs Phoenix osCommerce CE
E-commerce platform osCommerce was created about 20 years ago. This is one of first ecommerce engines. This ecommerce script inspired the creation of many other online store platforms, such as Magento, Opencart, Prestashop and many others.It developed very rapidly the first 10 years, thousands of...
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Online store on Tilda: is this platform suitable for e-commerce?
Today it is increasingly possible to hear the name of such a platform as Tilda, this year (2020) it will be 6 years old. The engine is from Russian developers initially created for people who wrote longreads, articles and conducted personal blogs. Tilda is positioned as a simple designer for...
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Solomono VS Prom compare
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Posts for Instagram: 10 fresh ideas for publications in 2020
We know that you and without it, talented bloggers, but sometimes there comes a creative crisis, when the head is absolutely nothing comes. We have collected 10 new ideas for posts for Instagram, so I immediately wanted to start the creative process and pump up your profile. 1. The post of exp...
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What content should be in 2020
Content began to pay a lot of attention, as the search engines have learned to determine whether the contents of the site for your users. And if so, what website or online store ranked, moving higher in the TOP What are the factors you need to consider that the content is read or viewed: ...
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A new trend in online sales – live Commerce
To better understand what is happening now in the e-Commerce market, it is enough to say that the number of transactions in online stores has increased from 20% to 80%. For those who sell online, this period was clearly very favorable, but what about those who sell exclusively offline? For exampl...
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How to fill out a brief on SEO optimization of an online store
For SEO optimization of the online store to be the most accurate, you need to fill out a brief. So experts will be able to more accurately select the semantic core, develop a grid with categories and filters. The more detailed the brief will be filled, the better and faster the promotion...
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What margin do on products in the online store
Many suppliers of goods in their price lists indicate the recommended retail price (RRP). This allows you to maintain healthy competition in the market. But what to do when the supplier does not indicate retail prices. What margin to put on the product, so as not to alienate cus...
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6 examples of lead magnets for your online store
Lead - user who is interested in your product and has shared contacts. Further, the lead is a potential buyer. Depending on the sales strategy, the potential buyer can develop into a regular customer. If you ask: “Do I need a leads magnet on my Online Store?”. The answer is: “Definitely yes”. ...
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How to check broken links in an online store
Broken links are links that lead to non-existent pages on the site (“Page not found”, “Not found”). They lead to a large number of bounces and have a bad effect on rankings, so it's better to get rid of them on time. What can lead to broken links: • the url of the page has chang...
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What are cross-selling and how they can help increase your average check
Cross-selling is one of the sales methods that can be used to motivate the buyer to purchase additional products for the main product. Allows you to increase the amount of the average check. Examples of cross-selling in an online store are blocks like “also bought with this product” or “...
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27 needs of any target audience
Understanding these 27 needs is essential in sales and marketing. According to experts, the more of these needs you cover, the higher customer loyalty to your business will be. For example, Apple covers 11 out of 30 customer needs. And here is the list of needs. 1. Functional ...
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6 key ingredients that helped online stores survive the crisis
Due to the fierce competition in the e-commerce market, it is becoming increasingly difficult to get ahead and take a leading position. How major e-commerce players behave and how they survive during an acute crisis: 1. Quickly respond to consumer behavior in the market, implement innova...
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How to do SEO audit in 2020 correctly
Do you make financial and temporary contributions to your web resource every day, and the positions remain the same? A whole team of designers, copywriters and content managers is working on your online store, but are competitors still pulling ahead? The solution to the problem will b...
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20+ ideas for free website traffic growth
1. Subscribe to a group on FB or create your own business page. In free groups or your own you can publish posts with links to the site. 2. Make posts in Facebook Live format 3. Create a Pinterest account. Create your own Pins with links to the site or make selections with other...
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Do I need to legally register an online store. What are the options. Registration procedure. And a little about a settlement registrar for online stores
This article has been prepared for the owners of online stores on the territory of Ukraine with their own legal framework and the Tax Code. Perhaps it will be of interest to you if you decide to register your business in Ukraine. Enjoy reading. If you already have an offline business with a ce...
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October Updates
Our specialists develop, test and upgrade the engine every day. So what we worked on in October and what we added: 1) Added SEO templates to the admin panel With this tool, you can create seo templates for pages: Home, Product, Category, Manufacturer, Search Page. To create a template on on...
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How to create an online furniture store in 2020
Not so long ago, creating an online furniture store seemed like a dubious kind of business, as entrepreneurs did not understand whether customers would buy furniture online. The advantage of offline stores was the opportunity to see live color and feel the material, talk to a consultant and, in t...
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What is osCommerce: history, developers, perspectives
What is osCommerce? It is an open source platform on which to build an online store. It was developed by the programmer Harald Ponce de Leon, who did not even imagine that his small experiment would turn into a large international project. The programmer conducted research that proved that it is ...
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November Updates
November was not boring for our programmers, who were engaged not only in managing all projects, but also managed to finalize the functionality of the CMS. What was done in November: 1) Added the ability to respond to comments in the admin panel; 2) Added the ability to display only ce...
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Creation of an online jewelry store
Jewelry is a high-margin product, which means that you can get a good net profit from each sale. The margin on jewelry in Ukraine is set from 70% (to keep the price competitive), but if you sell exclusive goods, the margin may be higher. Online jewelry sale is more profitable than in offline b...
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How to create an online store in 2021 and not go bankrupt
Without a doubt, 2020 has made its own adjustments in the lives of most people on the planet. At the same time, it brought increased competition and tougher rules, since everyone now wants to survive and at least regain their positions The competition in the field of online commerce has especi...
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5 key aspects of UX design for eСommerce
UX (User Experience) design aims to simplify, facilitate user interaction with the product. In eСommerce, a product is an online store. Today UX / UI design is receiving more and more attention, time and investment. Let's take a look at what UX design points should be required in a...
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Creating an online shoe store
Selling shoes over the Internet is one of the most promising areas today. This was influenced by a number of factors, ranging from the digitalization of the market in general in Ukraine to the situation with the pandemic. But besides the increase in online purchases, there were other changes in u...
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How to create a YouTube channel for an online store
If you decide to start e-commerce in 2021, you are surprisingly lucky and we will explain why. We live in the era of digitalization, the transition from traditional market relations to digital. In the era of bitcoin and blockchains. It is getting easier and easier to register your business online...
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How to write a privacy policy for an online store
The mere phrase "Privacy Policy" is boring, makes you want to yawn and switch to something more interesting, but for the owner of an online store, this paragraph will help get rid of litigation and fines. Therefore, no matter how boring it is, every entrepreneur who operates in e-commerce shoul...
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What is content marketing? How to properly implement content marketing in e-commerce in 2021
To understand how important content marketing is for an online store, you need to know at least the definition of this term. What is content marketing? Content marketing is one of the components of digital marketing; marketing strategy, which consists of creating content that is relevant to...
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PageSpeed Insights 2021 update
Google has released another update to one of the most popular developer tools - Google Pagespeed, which measures the speed of a website's loading, and also issues a report of detected problems and negative factors. Although Pagespeed Insights is a recommendation tool, as described in the company'...
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7 Evergreen Strategies Used by e-Commerce Leaders
Article Plan: 1. What are evergreen strategies 2. 7 Evergreen Ecommerce Strategies • White SEO Techniques • Useful and Educational Content • Use FOMO tactics periodically • Use Product Rankings • Pay special attention to usability: page load spee...
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Release of the new version SoloMono oSc 1.1.3 New checkout and other feature
To achieve this goal, our team spent many sleepless nights rewriting codes, and tens of hours in the zoom, discussing new features and additions. Countless minutes were spent removing bugs and testing the engine, and finally, it happened.\r\n\r\nWe want to share important news. We introduce the r...
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Web design trends for eCommerce in 2021
The eCommerce field is growing so fast that if you invested in Amazon stock yesterday, you\'d be a millionaire today. But to stay competitive in eCommerce, you have to understand that user behavior is changing rapidly and you have to adjust to it.\r\n\r\nWe\'ve already written about web design tr...
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What is dropshipping and how does it work
The commercial activity attracts many entrepreneurs. The main scheme of making money is to sell goods to customers, having revenue on the difference between the final cost of the product and its production cost. However, there is another commercial business model - dropshipping. ...
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Create an online store for free in Ukraine | SoloMono
In the era of information technology, digitalization has become an integral part of entrepreneurship. The term e-commerce has ceased to be something new even for small and medium-sized businesses. More and more company owners decide to create an online store, including those working in the food i...
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What to sell in 2022 through online store in Ukraine?
If at the beginning of the year 2022 most Ukrainian entrepreneurs were confident in the business trends, potentially profitable areas of e-commerce, and ways to develop their online projects, then on February 24 all plans were destroyed by the outbreak of war. In addition to the fact that ...
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Marketplaces: all you need to know
E-commerce continues its rapid development on the Internet. According to statistics at the beginning of 2022 eCommerce projects account for more than 15% of the global market. Consumers prefer to buy products online, thus giving impetus to further growth of e-commerce. One type of eC...
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First settings
To start the online store you need to configure it. To do this, go to the admin panel, following the link received to your e-mail address when creating the store. Next, you enter your login, password and click on the green arrow. You are now logged into the admin panel. At t...
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Assignments, tests, errors.
In this article we will talk about how to give tasks to change the site, how to test changes on the site and, if necessary, report errors. Site change task It is important that all tasks are given in writing and sent by e-mail: admin@solomono.net In order for the programmer to correc...
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Catalog
Before you add a new product, you need to think over the structure of your site. For example, there is a category "Smartphones", it may contain phones of different manufacturers Apple iPhone, Samsung, Meizu, etc., but in the category of manufacturers it is necessary to add the product itself. ...
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How to change the logo, slider, banner, etc.
In addition to product images, there are many more pictures on the main page, such as a logo, banner, slide, etc. Now consider how we can change all this. Let's start from the very top. Logo In order to change the logo of your site, you need to go through "Configur...
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How to insert a Google map into an article
We have an article "Contacts" and we need to insert a map of our location there. What does that require: 1) Open the Google map (follow this link: https://www.google.com/maps/). Before us the map will open. In the search box, you can enter the address you need and when you see what you w...
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Scripts
So, in order to insert various scripts (google analytics, online consultant, counters, etc.) you need to have the script itself or the code. After you received it, you go to "Settings" -> "My store" -> "Code settings" and to the right of the value "Connecting JS scripts", click "edit" and ...
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How to create an attribute
To edit product attributes in the top menu, select "Products / Attributes" In order to create a new attribute, you must click on the green rectangle with a cross inside. A new window will open: Each attribute can be named, assigned a type and assigned a sort order. Common...
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Similar items
For example, in order to add the accompanying product to the smart watch "Alcatel", in the top menu you need to select the item "Products / Catalogue / Smart-Watches" and click the "Preview" button. Next, in the product card, select the "Cross Sell Products" tab. In the "Add xsell ...
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How to add recomended item?
To add products to the recommended section in the top menu, select the item "Products / Featured Products" and click on the "cross". In the window that opens, start typing the name of the product. From the list that appears, select the desired product. You can add a date to wh...
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Reviews
To work with reviews on the site, select the "Content / Reviews" item in the top menu: For the site administrator, a page with all reviews will be available, which will allow him to quickly respond to all new reviews. There is also functionality that allows you to edit and delete current r...
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How to add admin
To work with site administrators, in the top menu, select "Adminis / Administ and Groups" You will see a list of site administrators. To add a new administrator, click "cross". In the opened form "Admini Members", you must enter the "Name", "Last name" and "Email Add...
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Currency Settings
In order to add a new currency, you need to go through "Modules / Currencies" and click "New currency". Enter the required data in the window that opens. All we save. Note: The "Value" item is the exchange rate between the new set currency and the default currency. For example, w...