Allsoft's move from Bitrix24 to SoloMono

This case study will present the journey of an online store that moved from the Russian Bitrix24 platform to the Ukrainian SoloMono platform. This decision was driven by the need for better technical support, better local support and security (both user and payment data). But the main reason for the move was Russia's full-scale invasion of Ukraine, abandoning Russian and switching to Ukrainian software. 

The migration process involved closing the online store on Bitrix24 and opening it on SoloMono.

The closure on Bitrix24 took place in February 2022. The client approached us in early 2023.

The main tasks were:

• creation of a clear, technically correct structure
• filling the catalog with tens of thousands of products
• connection of payment systems
• create an opportunity to choose the software version on one product card
• to return to or exceed the growth rates of Bitrix24

After the opening of the Allsoft online software store, we started working on SEO promotion. Reports whether it brought results will be further on

Why SoloMono platform is ideal for online software store

1. Localized support and compliance

Since SoloMono is a Ukrainian platform, we offer localized support, which can be crucial for businesses operating in Ukraine. This includes understanding the nuances of the local market, compliance with legislation and customer service in the local language. This ensures smooth operations and quick resolution of any issues that may arise.

2. User-friendly interface

SoloMono is designed with users in mind. Its intuitive interface allows store owners to easily manage their inventory, process orders and update their store without requiring in-depth technical knowledge. This is especially beneficial for software stores that need to frequently update their product lists and product information.

3. Robust technical capabilities

The platform supports a wide range of technical features required for an online software store. These include advanced search functionality, detailed product pages, and seamless integration with various payment gateways. These features help ensure a seamless and efficient shopping experience for customers.

4. Scalability and flexibility

SoloMono is designed to meet the growing needs of an online store. Whether you are expanding your product range or experiencing an increase in traffic, the platform can scale accordingly. Its flexibility also allows you to customize it to meet your specific business needs, ensuring that the platform grows with your business.

5. Enhanced security

For an online software store, security is of paramount importance. SoloMono offers robust security features to protect sensitive customer data and transaction information. This includes secure payment processing, regular security updates and industry standard compliance, ensuring a safe shopping environment.

6. Budget Advantages

SoloMono offers a cost-effective solution compared to many other e-commerce platforms. This is especially important for businesses looking to optimize their operational costs without sacrificing functionality. The platform's transparent pricing structure promotes better financial planning and budgeting.

7. SEO and marketing tools

SoloMono is equipped with built-in SEO and marketing tools designed to improve your store's visibility and attract more customers. This includes tools for optimizing product pages, creating marketing campaigns, and analyzing traffic. These features are essential for driving sales and increasing your online presence.

8. Integration with third-party services

The platform supports integration with a wide range of third-party services, including CRM systems, email marketing tools, and analytics platforms. This integration capability ensures that your online store can effectively manage various aspects of your business, from customer relationship management to marketing and performance analytics.

9. Digital Product Support

As an online software store, you need a platform that can handle the sale of digital products seamlessly. SoloMono offers features specifically designed to manage digital products, including automatic delivery of software licenses and easy management of digital downloads.

10. Fast customer communication

SoloMono has separate chat rooms with customers to help with quick communication and problem solving. This solution is invaluable for troubleshooting, sharing best practices, and finding new ways to optimize your online store.

How the Allsoft online store looked like on Bitrix24 and how it looks now

Bitrix24

Solomono

Challenges and solutions

For the site we used the Laptops template, it was optimally suited for software and covered all the client's needs. The catalog was placed on the top and left, in both cases there are drop-down subcategories.

The product card is as informative as possible. The following features were added:

• indication of cost with VAT
• indication of software status and license type
• ability to add a product to Compare and Wishlist
• social network buttons
• ability to rate and leave a review
• tabs Description, Characteristics, Payment and Delivery

Filtering has been created in the catalog. Users can sort software by price, brand, license type. Information pages User Agreement, Privacy Policy, Security Policy of transferring payment card details were added.

Payment systems are connected: MasterCard, Visa, PayPal, Cashless payment. Software delivery is performed by e-mail.

This is how the order placement page looks like.

SEO promotion of Allsoft.ua

SEO promotion began with a briefing and identification of the main problems of the client. As a rule, it is always about:

• low sales of goods in general
• low sales of a particular product
• low traffic

After the briefing the following tasks were defined:

1. Connecting the site to Search Console 
2. Collection of semantic kernel, clustering, creation of directory structure
3. Determining which landing pages should be created for tags and filters
4. Development of TOR for writing SEO texts
5. Purchase of quality links
6. Creating meta tags Title and Description
7. Internal and external linking
8. Checking for technical errors every month
9. Promotion of certain products - the client was interested in sales

What problems we encountered in the promotion process

In the process of promotion we faced the problem of duplicate product cards. For example, for Eset Internet Security program we had a lot of cards with different versions. It didn't make sense to collect certain clusters for such a large number of versions because of the lack of user requests.

In the process of collecting the semantic kernel, we also realized the intentions of users. Most of the requests were not aimed at purchasing, but were aimed at downloading pirated software. This segment was not suitable for us.

Due to the large number of products, variation of versions of the same software, two language versions of the online store, as well as the complex structure of the catalog was a lot of duplicate Title and Description. We needed a quick solution to unique meta tags.

How we solved the problems

1. The problem of duplicate products with different software versions was solved by gluing product cards into one. That is, when going to the product card, the user has the opportunity to select the necessary version. On the card itself was written a large text with key queries with a large tail.

1. The problem with the lack of commercial queries was solved in the following way:

• included queries that contained the words "key", "license key", "license" and these variations in English (it suited us, because the client is engaged in the sale of license keys and subscriptions to programs)
• We did not take into account key queries with the tail free, crack

3. The problem of duplicate Title and Description meta tags was solved with the help of our SEO templates module. The module helps to create templates with constants (name of section, subsection, store, product, etc.). Thus, by creating templates for the main categories you can uniquely customize the meta tags of all subcategories and products that are in these main categories.

4. We will not talk about connecting the site to analytics services or the process of collecting semantic kernel, but we will talk about creating pages for tags.

Pages for tags or search pages

Landing pages were created for search queries on the site. Priority was given to programs with high and medium frequency of queries. For each such page we wrote informative SEO text that fully disclosed the topic and answered common questions of users, as well as created unique meta tags. In this way we attracted the attention of both ordinary users and entrepreneurs who were looking for software for companies. Looking for an answer to a question customers bought keys and licenses.

To redirect the weight to these pages - we placed links from the Home page, and also began to buy links from third-party sites. When buying links, we especially pay attention to the quality of the site and its DA. Our team of copywriters writes texts that are placed on the sites. The result of such work was observed in 2-3 months depending on the competitiveness of the key query.

What we can advise entrepreneurs:

• create more filters, but care must be taken not to exaggerate. Filters are especially relevant when there are so many products and variations of them;
• create pages for tags (search queries on the site);
• if there are brands - create pages with brands - this is also an opportunity to cover branded queries.

In our online stores you can connect branded pages at once.

Purchase links for the site

Before writing an article to post on another site, our linkbuilders check the following:

1. Domain authority (DA) and page authority (PA)
2. Relevancy. We check if the topic of the resource corresponds to the topic of our site. We also check the content and keywords.
3. Traffic indicators. We estimate the amount of traffic on the site and its sources. We check whether the traffic is organic or artificial. 
4. Content quality
5. Profile of backlinks
6. Engagement metrics
7. Spam Rate. A high spam rate may indicate that a site is using black SEO methods. We immediately add such sites to BL
8. Other indicators

As a result of this work, the DR of the site has increased.

Development of TOR for writing SEO texts

The main purpose of the texts is to answer the user's question. Also the texts were optimized for key queries. When creating the TOR, we took into account:

• all user questions to maximize the disclosure of the topic
• target audience, and in our case it was: ordinary users, freelancers, businesses
• what kind of functionality was offered in this type of license, for how many subscribers or machines, for how long, etc.
• variations of who and how the software could be used
• useful tips
• technical requirements of the software

An example of one such article

Creating Title and Description meta tags

You don't need to write much here - we created meta tags Title, Description and H1 using keywords from semantic core using our SEO templates.

Internal and external link optimization

Internal links were added across categories, subcategories and to search pages. For external links on a regular basis purchased quality links on industry sites: blogs, news sites, thematic sites, forums. On the client's side we worked on e-mail newsletters and social networks.

Every month we conducted audit of backlinks to monitor the effectiveness and select spam links, not working or low-quality links.

Checking for technical errors every month

Part of SEO optimization is regular scanning of the site for technical errors. Our experts conducted tech audits all the time. The work on errors was carried out throughout the duration of the project.

Promotion of certain products

At the request of the client it was necessary to promote priority products and categories, so a list of such pages was created. Optimization was carried out in parallel with the main pages.

Results of work

The graph shows that the growth of organic traffic started already from April 2023. We can also see the growth of key queries that got into TOP-10 (from 1 to 10 position). Promotion stopped in March 2024.

Conclusions

We would like to say that you should not be afraid of moving to other platforms, most likely it will be on the contrary beneficial for business. We are glad when we see that more and more entrepreneurs choose Ukrainian software vendors, because it means that the IT industry will develop and take top positions among other countries.