Advantages and features of custom e-commerce design: how to stand out from the competition

Creating a website from a ready-made template is a cost-effective and fast solution. But as an entrepreneur, you don't just want to have an online store. Having an online presence that truly reflects your brand is another thing entirely. At Solomono, we understand your goals, so in this article, we'll tell you more about how to achieve them. Read on and learn all about the benefits of custom e-commerce website development.

What is custom website development?

Unlike a template solution, custom development will allow you to adjust the interface, functionality, and features specifically for your store. Why? Simply because this way the website will be created from scratch taking into account the peculiarities of the niche and business needs. An online store with a custom design will better reflect your corporate identity, resonate with your target audience, and improve the customer experience. Let's talk about the role and benefits below.

The role of design for your online store

A store website is one of the main sales channels for a business, and sometimes the only one. That's why it's important to ensure the highest level of customer satisfaction from the interaction, to be remembered and stand out. Here's what the statistics say about this: 

38% of online shoppers will leave a website if they find its design unattractive. At the same time, 90% of users will make purchases from competitors after a bad experience with a store.

And if you turn this data into profit losses, any doubts about the importance of an individual approach disappear. 

Here's how custom website design can help you stand out from the competition and attract the attention of customers in e-commerce.

For whom is custom design development suitable?

Custom design development is perfect for companies that want to create a unique website with special features and an attractive design that emphasizes the company's corporate identity and brand. However, for e-commerce start-ups that need a quick solution with minor financial investments, a rented website with design templates may be enough.

Advantages of customized online store design

With a custom approach, your online store will gain many strengths. Here are some of them:

Adjusting to your niche

The design of a website for a car parts seller and a clothing brand should convey fundamentally different moods. Each business area can fully reveal itself to the client through a well-designed website. Of course, you can leave a white background, choose a black font colour, and simply add relevant photos. This would work for any company. But this way you will remain faceless and invisible. The client will not remember hundreds of identical websites. Whereas a custom design will allow you to emphasize the peculiarities of the industry and make it stand out.

Reflection of corporate identity

Your website is the same as your packaging. The appearance of the product is one of the main factors of choice for customers. Therefore, an online store should reflect the brand's face and demonstrate its difference from competitors. You can successfully integrate corporate identity elements into your store's website with custom development. This is because you don't adapt to the website, but the website adapts to your business.

Improved user experience

Did you know that UI/UX design is not just about aesthetics and beauty? The way website elements are arranged, the colour, font, and size you choose affect the customer experience. The entire customer journey to purchase can be dramatically improved by customization. You will be able to offer your customers a beautiful and unique product gallery, a convenient shopping cart with various bonuses and discounts, and a friendly payment page. This will simplify the process of making a purchase and increase the satisfaction of using your online store.

Higher conversion rates

An individually designed website will reflect a professional approach and increase trust in the business. Thanks to the design, the website also turns into an element of effective navigation and helps customers take targeted actions and go through the process of making a purchase. Custom design will also affect organic search engine results. Customers are more likely to stay on a unique website. All this can increase the effectiveness of audience engagement. Increased conversion for your business = increased profits.

How long does it take to develop an individual online store?

Developing an e-commerce website from scratch takes more time than adapting template solutions. The process of creating an online store consists of the following stages: 

• formation of a brief for the development and planning of website architecture;
• creating a technical task; 
• development of a web design concept;
• creating a prototype; 
• development of an online store; 
• testing; 
• launching. 

Usually, full development takes from 2 to 8 months with parallel page layout. However, each order has its own characteristics and requirements, depending on the complexity of the project and the client's request.

If you are interested in developing an online store from scratch, the Solomono team is ready to launch this project on a turnkey basis. Contact us to discuss the details and find out the cost during a consultation with a manager. 

Conclusion

A custom-designed website with a strong visual identity can make your brand stand out. Customer loyalty, and therefore sales, largely depends on the look of your online store. Do you want to be one step ahead of your competitors? Choose a custom design from Solomono. 

Solomono is a platform for building the fastest online stores in the world.