A new trend in online sales – live Commerce

To better understand what is happening now in the e-Commerce market, it is enough to say that the number of transactions in online stores has increased from 20% to 80%. For those who sell online, this period was clearly very favorable, but what about those who sell exclusively offline? For example, clothing stores, where the buyer could not only clothing, but also touch the fabric.

Regular customers are concerned about another factor – lost communication with brands because of the lack of communication with consultants. For many, it was the deciding factor in the purchase. Today is the first drew the attention of America, and all quickly responded to the pain buyers.

Today is actively developing two technologies: e-Commerce and video conferencing. Two of the Alliance decided to combine their power and start living technology purchases.

There are two ways of living shopping: "one on One" and "One to many"/ "live". In the first case through a video conference Zoom or FaceTime to communicate between the seller and the buyer. The consultant demonstrates the product and answers the questions of the client. In the second case, the seller starts the live broadcast, where shows the product to a wider audience. Link to the live broadcast can be posted on the website, and questions on the product, you can ask in the chat.

This approach solves several problems:

• The buyer can see the goods live and ask all the questions to the seller, and hence the probability of purchase is greatly increased;

• Brands maintain contact with their audience;

• The consultants retain their jobs.

Let's see if live-Commerce to be a success for us.