9 e-commerce trends in 2020

Specialists and analysts of e-commerce called the trends of 2020 for online stores.  What will prevail in the early 20's:

1. Visualization

Visual content plays a significant, if not major, role in the purchase.  There are more and more visual aesthetes, which means you need to take care of the quality presentation of the material: 3D scrolling of the product, user photos, video reviews, product photos in practical use, AR-technology (augmented reality). Perhaps this article will help you with creating infographics

2. Personalization

You have probably already noticed how actively Facebook developers implement and modify this tool.  Setting up personalized advertising, a pixel, trigger distribution for each group of customers - this is what will “cling” to your users in 2020.

3. Placement of shops online and offline

Specialists say that this is the only way to capture the attention of customers, because one business compensates for another.  For example, your customers will always be able to buy products offline presented in the online store.  And those who are in a hurry and can’t get acquainted with the information in your local store in detail can do this at a convenient time through the site.  Online stores that have offline locations are trusted by customers.

4. Multichannel

Want to be ahead of everyone?  Then declare your brand in each channel and social networks: Vk, Odnoklassniki, Facebook, Pinterest, Twitter, LinkedIn, Instagram, Telegram, Viber and others.  Keeping in touch with customers through all possible channels will help in strengthening the brand in the market.  In addition, in each channel it is necessary to realize the opportunity to buy goods or order a service.

5. Content that allows the user to develop

In 2020, those companies that provide users with useful information will enter the top.  This can be infographics, trainings, master classes, product reviews, short lessons, useful articles.  In a word, everything that is really useful to your customers.  Advertising goes into the background.

6. UX Design

User Experience Design - user interface design, which is based on ease of use.  UX - a process by which you can determine what experience a user will get when using a product; creation of simple, useful and user-friendly products.  To make it even more clear as an example, we can cite several banks that have implemented UX solutions in their mobile applications.

7. Pickup points. Delivery during the day. Fulfillment

The modern user is becoming more demanding.  Delivery in 2-3 days is already unacceptable for many.  The way out of this situation may be the opening of pick-up points or courier delivery within 1 day.

Do you think this is overkill and beyond service?  Uber has introduced the delivery of goods using drones.

We already talked about what is fulfillment.  This is a set of services for storage, delivery of goods to your customers and return if necessary.  Companies that provide fulfillment services are becoming more and more popular.

8. Mobile application development

Yes, pleasure is really expensive and more likely for recognizable brands.  But if you have a talented developer on your team, then try it.  Here you can achieve several goals: increase brand awareness, increase sales through the use of a mobile application, and earn money on advertising by providing an advertising platform in your application.

9. D2C sales

D2C - Direct-to-Consumer - direct sales from the manufacturer to the customer.  The manufacturer gets rid of all intermediaries and carries out retail sales directly to the client.  In other words, the manufacturer creates its own communication channels, social accounts, mobile applications, where it attracts customers.  This decision was made in order to allow customers to directly ask questions about the product directly from its creator, as well as to avoid extra charges set by intermediaries.

D2C sales were successfully and efficiently implemented by the guys from Rozetka, providing manufacturers with their own platform for placement.  To get to this marketplace, you, as a manufacturer, will need to go through strict moderation and even become a bit of a layout designer.

Well, if you still do not want to depend on anyone and calmly engage in the development of your business, we offer you stylish and modern online stores that are aimed at fast sales and powerful traffic