The opening day of your own website is always very exciting. As well as the opening day of any offline store. All waiting for the first visitor. How much time should pass before the first, then the 10th and 100th visitors appear? It depends on a number of factors. On average, they give a site promotion of 3 months, but of course it depends on a number of reasons:
• whether contextual advertising is launched;
• whether offline advertising is launched;
• a number of other factors by which search engines rank your site
What to do while the website is being promoted using SEO? Sit in one's hands? We have another option. We’ll show you how to increase site traffic in additional ways.
Create a blog for a website or online store. Post articles there periodically. The main criteria that should be taken into account are not only keywords, but also:
• the text should answer the reader's question;
• The topic should be fully disclosed;
• use LSI words;
• use unique photos and info graphics;
• be an expert.
If your online store specializes in installing insulation systems, then include the following articles on your blog: "How to install an insulation system with your own hands." Do not be afraid to share information with your customers. If the work is complex and requires professionalism, then your client will be more willing to pay the master than he will undertake to do. Tell the clients about the material and technology, how else they can use the product. Include your cases in articles. You can come up with an interesting story about each order with detailed photos of phased work. Promoting a young website using a blog is a very effective strategy, the main thing is to be patient.
Promotion of an online store on your own is possible with the help of social networks. From each social network, you can get additional customers, traffic to the site and orders. Another advantage is the strengthening of your brand. Take care of the design of posts in the same style so that your customers can remember the color scheme and logo.
Content for social networks can be different:
• discounts and promotions;
• info graphics;
• new receipt of goods;
• video or photo reviews;
• holidays or significant events.
Use humor, sarcasm, entertaining content. Do surveys and chat with your customers. Ask questions about what they like and dislike about the service.
As a rule, a separate manager is required for maintaining social networks, and in particular an SMM manager. Keeping posts should be ongoing. It is also necessary to periodically launch advertising campaigns on social networks, so you will increase the number of subscribers.
To promote a young site, you can use social networks Facebook, Twitter (more tailored to the American audience), Instagram, LinkedIn.
How to attract traffic to the site for free? Post ads on whiteboards. For this purpose, an employee is also needed; a variant is possible on a remote basis. The main task is to place the goods or services of the company on bulletin boards. This strategy also works well.
Tip: if according to the rules of the boards it is not allowed to leave links to the site in the ad, then this can be done using a watermark in the photo.
Everything else, the boards will bring additional sales. Another advantage is that while the site is being promoted, the ads will already be at the top of the list, as sites of this kind are moving well.
Important! If you have unique photos or videos, first upload them to your resource and send the pages to Google indexing. It will “understand” that your site is the primary source of media content, and boards are second only.
How else you can increase site traffic? Create a YouTube Channel. Not sure which video content to publish? We will throw in some ideas:
1. Product Overview
2. Tips and tricks for choosing a product
3. Tell us about your services.
4. Create a beautiful photo presentation
5. Short videos about the process of working in your office
6. Corporate events (meaning nature outings, Team Spirit events, moving to a new office, etc.)
7. Corporate evenings are best left for private viewing;)
8. Ask your customers to do a video review of the product, for this offer a bonus or discount.
9. If you offer intellectual property products, such as software, you can periodically do video tutorials on how to use it.
In general, to promote the channel on You Tube, it is also better to select a manager on a remote basis. The channel is not only able to increase traffic on the site and strengthen the brand: as you promote and recruit a certain number of subscribers and views, you can connect monetization and additionally receive money.
The strategy is to answer user questions and post links to your resource. This should be done unobtrusively, as if by the way offering their goods and services. From such sites you can get decent traffic and additionally talk about your company.
We already wrote a detailed article “What is Google Shopping and how it will help in sales” Using this service from Google, you can get into the top of search results even without SEO. Now every online store, even the smallest one, has the opportunity to sell products in the top block of Google.
Now, knowing about 6 effective strategies, promoting your online store yourself will be easy and simple, especially taking the time, patience and creating a reliable team.
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