Lead - user who is interested in your product and has shared contacts. Further, the lead is a potential buyer. Depending on the sales strategy, the potential buyer can develop into a regular customer. If you ask: “Do I need a leads magnet on my Online Store?”. The answer is: “Definitely yes”.
Give 6 examples of lead magnets that can work in your online store:
1. Discount, coupon, promotion code
To provide the user with a discount code for the product, ask them to enter data (enough e-mail addresses). This will prompt the user to purchase and will allow you to continue to do the newsletter and to warm up the client.
2. Access to free materials, catalogs, price
This lead magnet works for b2b. You can grant access to a directory or a separate price list for partners after entering e-mail addresses.
3. Interactive content
A questionnaire on the website or the test will also help to collect contact information. After passing the test, ask the user to enter e-mail to send the results.
4. Bonus on first purchase
It works the same as a discount plus motivates the client to first purchase. As a bonus, you can offer a gift or free shipping on first order. Only you decide, how much willing to pay for each lead, just keep in mind that in the future 1 loyal customer will be bringing a few: word of mouth and sharing on social media still works.
5. Private access to anything
Playing on users ' curiosity is still works. For subscriptions, you can grant access to the closed sale of the goods or to private chats on instant messengers.
6. Loyalty card
For the online store can develop a loyalty program with e-cards. For each club card, you can assign ID number. Ask the user to leave contact details for registration of club card. In this case, you can ask for personal data such as name and telephone number.
On SoloMono's platform you'll be able to create your personal lead magnet: you can add a quiz or test, make popup window to collect the contact information of clients or offer a promotional code for a subscription. Browse all the features of your future online store here https://solomono.net/oscommerce-addons/c-383.html