According to Stanford University statistics, 46% of users make an opinion about the website or online store based on its design and interface. You already know how to choose a favorable color for an online store. In this article, we'll show you the ways to improve the design of your online store.
Small illustrations adorn and revitalize the site, they also cause certain emotions and associations with your brand. Plus, they fill empty spaces and make the website look more recognizable. The main thing is to know the measures, not to make the illustrations too pretentious and complex. For example, Dropbox often use illustrations that emphasize the text.
On the same level with the illustrations there are photos. The user is much easier to perceive information that is accompanied by graphic content. Especially in the webstore the more photos of the product, the better. They should be of high quality and show the goods from all sides.
Also, you can pick up photos that fit the subject of your online store and use them as background. In 2017 this trend is gaining popularity. But give up stock photos, choose only high-quality and original ones.
The impact of typography is gaining momentum. A good font will make it normal to take even the worst text. Try to pick up exactly those fonts that will emphasize your text and the online store's style. Choose no more than two fonts that fit well together. It's best to select from the Google Fonts font library.
This is a combination of the main color of the brand and its shadows, tones and halftones. If you are a supporter of minimalist design, then this way is for you. Monochrome creates the effect of solidity and seriousness.
Technologies are developing every day. Of course, it is not possible to use virtual reality in web design in full, but there is a way out. You can create an imitation of virtual reality effects: