UX (User Experience) design aims to simplify, facilitate user interaction with the product. In eСommerce, a product is an online store.
Today UX / UI design is receiving more and more attention, time and investment. Let's take a look at what UX design points should be required in an online store.
Minimalism should be in everything except the description of the product itself. Today the trend is: more free space, as few blocks as possible, simple and large fonts, a hamburger menu (drop-down when you click on the icon), a simplified search.
2. Checkout in 1-2 clicks
The checkout process should be as simple and fast as possible. A minimum of lines to fill in, only the most necessary data for sending an order. Ideally, if your online store has autocomplete enabled in order forms, a customer who has already ordered delivery from you will be able to fill out the form even faster.
3. Visible CTA elements
The emphasis on CTA elements will significantly increase sales. CTA buttons can be placed both in the product card and on the main page of the online store and on the banner. As a rule, clicking on the CTA button should end the entire user's journey, from getting to know the site to completing the targeted action.
4. UX copywriting
UX copywriting is gaining popularity today as much as UX design. UX copywriting has several goals:
• save more free space of the interface without taking up long texts;
• using text to simplify the navigation for the user;
• using text to increase conversions.
5. Social media widgets
Integration of social media widgets on the site allows you to achieve several goals:
• build confidence in the brand;
• build an audience through multichannel;
• simplify interaction with customers, since everyone chooses a convenient shopping channel for themselves.
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